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41 contributions to Agency World
๐Œ๐š๐ฑ๐ข๐ฆ๐ข๐ณ๐ž ๐˜๐จ๐ฎ๐ซ ๐–๐ข๐ง๐ง๐ข๐ง๐  ๐€๐ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž'๐ฌ ๐๐จ๐ญ๐ž๐ง๐ญ๐ข๐š๐ฅ
Once you discover a winning ad, you should extract maximum value from it. Hereโ€™s how you can maximize the potential of winning creatives: 1. Replicate the Success: Use the same core theme that made the original ad creative successful. 2. Refresh the Visuals: Change the background, tweak the content order, and adjust the visual style to keep it engaging. 3. Optimize for Variety: Experiment with different edits and styles to see what resonates best with your audience. By creatively adapting your successful ad, you can continue to drive results and maintain audience interest.
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๐Š๐ž๐ฒ ๐Œ๐š๐ญ๐ซ๐ข๐œ๐ž๐ฌ ๐ญ๐จ ๐œ๐จ๐ง๐ฌ๐ข๐๐ž๐ซ ๐ฐ๐ก๐ข๐ฅ๐ž ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ข๐ง๐  ๐จ๐ซ ๐ค๐ข๐ฅ๐ฅ๐ข๐ง๐  ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐€๐๐ฌ
If you're running Facebook ads in any niche to generate leads, it's really important to track the right metrics for decision-making and ad optimization. The most important ones are ๐—–๐—ผ๐˜€๐˜ ๐—ฃ๐—ฒ๐—ฟ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ (๐—–๐—ฃ๐—Ÿ): CPL gives you a direct insight into how much you're spending to get each lead. If your CPL is above $30, you must enhance your ad experience to improve results. Keep in mind, leads are just info about clients, donโ€™t stop there. ๐—–๐—ผ๐˜€๐˜ ๐—ฝ๐—ฒ๐—ฟ ๐—”๐—ฐ๐—พ๐˜‚๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป: At the end of the day, you need to know how much you are spending to acquire a paying client/project. To keep the business profitable, your CPA should not exceed 20% of your service charge. You also need to track the conversion rate from lead to actual customer. ๐—ช๐—ต๐˜†? Because you might find that some ads are excellent at generating a high volume of leads but fall short in converting them into paying customers. On the other hand, some ads might have a higher CPL but produce leads that convert at a much better rate. All your optimization efforts should focus on balancing these two metrics: CPL and conversion rate.
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๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐€๐ ๐‚๐จ๐ฉ๐ฒ ๐’๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž ๐ญ๐จ ๐†๐ž๐ญ ๐Œ๐š๐ฑ๐ข๐ฆ๐ฎ๐ฆ ๐‹๐ž๐š๐๐ฌ
Creating ad copy for lead generation on Facebook requires a strategic structure to capture attention and drive action. Here's the structure I use: ๐—›๐—ผ๐—ผ๐—ธ: Start with a strong, attention-grabbing opening to draw the audience in. ๐—ฃ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ/๐—ค๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป: Identify your audience's problem or ask a question that resonates with their needs and concerns. ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป/๐—”๐—ป๐˜€๐˜„๐—ฒ๐—ฟ: Present your service as a solution to the problem or the answer to the question. Explain how it addresses their pain points. ๐—•๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜๐˜€: Highlight the key benefits of your service. Clearly outline what the audience stands to gain by choosing you. ๐—ข๐—ณ๐—ณ๐—ฒ๐—ฟ: Introduce an irresistible offer. This could be a discount, a free trial, or a special promotion that adds value and entices action. ๐—–๐—ฎ๐—น๐—น ๐˜๐—ผ ๐—”๐—ฐ๐˜๐—ถ๐—ผ๐—ป (๐—–๐—ง๐—”): End with a clear and compelling call to action, instructing the audience on what to do next. Make it direct and easy to follow, such as "Sign up now" or "Get your free quote today." By following this structure, you can create ad copy that captures attention and effectively guides potential leads through the decision-making process, ultimately driving more leads.
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๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐€๐๐ฌ ๐’๐œ๐š๐ฅ๐ข๐ง๐ 
If your Facebook ads are performing well, itโ€™s time to think about scaling them to generate even more leads. There are two main ways to do this. ๐•๐ž๐ซ๐ญ๐ข๐œ๐š๐ฅ ๐’๐œ๐š๐ฅ๐ข๐ง๐  Whether youโ€™ve set the budget at the campaign level or the ad set level, you need to increase the budget by 20-25% every 3-4 days, for the ads that are performing well, in vertical scaling. This slow and steady approach helps maintain your ads' performance without throwing off the algorithm. ๐‡๐จ๐ซ๐ข๐ณ๐จ๐ง๐ญ๐š๐ฅ ๐’๐œ๐š๐ฅ๐ข๐ง๐  Secondly, you can also scale Ads horizontally by duplicating your best-performing ad or ad set within the same campaign and then setting it up with a higher budgetโ€”usually 50% to 100% more. This method allows you to push for more leads quickly without worrying about the original ads being affected. Scaling is all about smart adjustments to maximize your ad spend without compromising results.
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๐ƒ๐จ ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐€๐๐ฌ ๐ฐ๐จ๐ซ๐ค ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’?
Many local business owners are still hesitant to spend money on Facebook ads, unsure if they deliver results or not. The answer is yes - Facebook ads still work in 2024 for local businesses, but the marketing approach has changed. In the past, results relied more on audience targeting and demographic data. However, the algorithm has changed over the past few years. Now, Facebook ads depend more on the quality of creatives, ad copy, and an irresistible offer to achieve good results. Ads that resonate emotionally with the audience and focus on customer-oriented content usually perform better. You must create content that not only attracts attention but also builds an emotional connection with your audience.
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Mehran Khan
3
25points to level up
@mehran-khan-3750
Expert Media Buyer | Meta Ads | GHL | Lead Generation Specialist

Active 18h ago
Joined Apr 10, 2024
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