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Welcome to our corner of the internet, where we get to talk about and study the work of my mentor, Dan Kennedy. If you watch the video below, you'll see why I'm so passionate about me (and you) mastering Dan's principles. He's changed my life, and the lives of almost everyone else in this industry (even if they don't know it)... For those who want to go deeper with Dan Kennedy, I wanted to drop some quick links on where you can get access to more of Dan. I'll update this page with all of the new funnels as we roll them out. Free Stuff: 1st - Join the 'Magnetic Marketing' Email Newsletter here: https://magneticmarketing.com/ 2nd - Subscribe to Dan's podcast here: https://magneticmarketingpodcast.com/ Membership: => Join The 'NoBS Newsletter' (and get over $19,997 worth of money making info for FREE, just for saying maybe)! => Upgrade To Diamond (and get the FAX book for FREE) here: https://magneticmarketing.com/diamond-upgrade => Apply For Dan's Mastermind: https://www.renegademillionaire.com/apply Join Our Challenges & Bootcamps: - Write Like Dan Challenge - F.A.S.T. Implementation Bootcamp - Magnetic Marketing Challenge Join The Web Classes - Info Riches with Dan Kennedy Get The Books - The Ultimate Sales Letter (+ Get Ultimate Marketing Plan For FREE!) - The Direct Marketing Book

This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

Hi, I'm Theo Godson, a Nigerian Entrepreneur who's is deeply passionate about taking Africa Beyond Borders. I found Russell in 2021 in the middle of my bankruptcy season when I was desperately searching for a lasting solution to endless cycles of missing the mark. It through Grant Cardone's content, one of the 10X Events, I saw Russell's presentation and it blew my mind, I just had to find this man I followed him everywhere I found him, jumped into the 5 Day Lead Challenge (who remembers that?) that was my core entry place and then the One Funnel Away Challenge and much more. I'm a die hard clickfunnels evangelist, not just a fan, but got distracted and wondered away for a bit But here's what I discovered, a lot of the new age gurus are teaching Russell's frameworks in modified ways without any attribution to Russell, without giving the credit to the OG himself Well, a lot of things have happened for and with me in the last 4-5 years, like becoming Nigeria's First 10X Business Coach licensed by Grant Cardone, and leading the 10X movement in Africa Now, I'm back here and my next mission is the Two Comma Club Award, I'm working out my numbers and setting up my systems to make it happen I'm back and plugging in! PS: Who else strayed and is back?

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