Introduce yourself and level-up, it's that simple! You'll get at least 5 likes (oftentimes more!) which will move you to level 2 and on your way to level 3 (these levels give you access to prizes!). What to say in your intro? Share where you're from, your reason for joining, your profession, perhaps your favorite fragrance or a picture of your entire collection! Whether you're a seasoned cologne collector or just starting, have fun engaging with the group.

TOMORROW – JUNE 3RD We’re OPENING UP LIMITED SEATS FOR NON-HWP MEMBERS to join our Tuesday morning and evening live sessions (11AM & 6PM Central US Time). Not familiar with the HWP Community? Learn more here - it's one of my passion projects that I'm very proud of: https://www.skool.com/hwp/about If you’ve been curious about the HWP program... If you’ve been on the fence about joining... If you're a man in your 40s, 50s, or 60s ready to take ownership of your health, wealth, and purpose... If you're done thinking about change and ready to experience what real growth looks like—alongside other men walking the same path... This is your chance to get a behind-the-scenes look at how we work—and who we bring in to level up the game. Here’s the exciting part: I’m bringing in a special guest expert for both sessions—Funk Roberts, founder of Over 40 Alpha. Funk is the real deal when it comes to helping men over 40 reclaim their energy, fitness, and confidence. He’s a coach, author, and YouTube powerhouse who’s helped thousands of men naturally transform their health, hormones, and mindset. If you’ve ever struggled with staying in shape, boosting testosterone, or simply feeling like your best self after 40—this session is for you. But here’s the catch: We’re only opening this to 12 non-members max, and we’ll be handpicking based on fit. ✅ DM me directly if you’re interested ✅ Tell me a bit about yourself and why you want to join ✅ If it’s a good match, I’ll send you a private invite Spots are limited and this invite won’t go out again. Message me now to be considered—this could be the conversation that changes everything :)

So I pulled some strings with a friend of mine and managed to get my hands on this gem. After seeing it posted the other day it really struck a chord with me and considering Ive had something of a Polo week these past days this fits the bill to close the week off nicely. Such a classic scent. Not too “old man” like but definitely distinct and gentlemanly. Much smoother than the og and the violet note is a very nice touch. Smell great today frag fam. Have a great day.

“I have been invited by one of the foremost producers of fine perfumes to gain an insight into market trends. Although I never try to analyze the market, drawing information from the street and the Métro as to which perfumes are worn, I am curious to see this study. The presentation about trends is based around a classification of perfumes. Images of the bottles are projected on to a screen while test blotters impregnated with each perfume are passed beneath our noses. I’m shocked, saddened and disgusted. Too many perfumes are alike, merely variations of models that sell well. The choice of perfumes depends on marketing directors; they make a selection that is then tested on consumers alongside one or two perfumes already on the market. These act as benchmarks, and facilitate a comparative analysis of preferences. This sort of procedure dates back to the 1970s when the commercialization of perfumes ceased to be governed by a company chairman’s choice and was entrusted to a marketing team, who first assessed ‘market needs.’ Today product managers or project managers not only advise perfumers about what to make, they also want to choose the people who will execute their concepts. By choosing young perfumers with whom they can identify, they turn themselves into Pygmalion’s. Convinced they have ‘good noses’ while paradoxically relying on market trials, they exhaust the abilities of these young creators by asking for more and more daily samples and not respecting the time needed for evaluation and reflection. I like to think that every perfumer considers his or her work an art, and that a desire to create constitutes the motive for this work, because the perfumer is the first to appreciate the emotional investment he or she has put into the project. Unless freely chosen, collaborations with other perfumers can only do the utmost harm to a project. Even if the exchange itself is beneficial, the accumulation of ideas is an utter negation of any creative process. Dividing up the personal investment in order to lighten the emotional load that goes into a project means misunderstanding the techniques used and developed by a perfumer in response to a commission. This sort of attitude and process cannot fail to engender frustrations which will later become difficult to manage.”

Mane is one of my favorite oil houses. Their new Wellmotion program is a platform which can analyzes and decodes emotional responses to scent. Real game changer for fragrance makers.