Why sending YouTube viewers to your website costs you Skool members
A lot of community builders point their YouTube traffic to a website first. A landing page, a blog post, a homepage. It feels professional. It feels like the right move. The problem is that websites have navigation. A menu. Other pages to explore. A header with links going in five different directions. You worked hard to get someone interested enough to click, and the first thing they see is a set of reasons to leave. Skool does not have that problem. When someone lands on your Skool community page, there is one thing in front of them. Join or close the tab. The friction that kills conversions on a website simply does not exist. No sidebar. No footer links. No "About" page pulling them away from the decision. If your YouTube content is designed to bring people into your community, the path from video to join button should be as short as possible. Skool gives you that. A website, however well-built, gets in the way. If you are using YouTube to grow a free Skool community and want to understand how to optimise that conversion path, that is exactly what we focus on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab