Many creators publish thoughtful posts on Substack but still struggle to be found. Search plays a bigger role than most people realize. Substack posts can appear in Google results, inside Substack search, and in topic feeds. A well-structured post can continue bringing readers to you long after the day it was published. That means one well-optimized article can become a long-term visibility asset. Today’s Notes Boost Challenge will help you do exactly that. Create one SEO-friendly Substack post using the simple structure below. Step 1. Choose a Phrase People Actually Search Start with a simple search phrase that your ideal reader might type into Google. Examples: • How to Start a Podcast on Substack • Substack Marketing for Coaches • Grow a Substack Newsletter • Substack Tips for Spiritual Entrepreneurs This phrase becomes the focus keyword for your post. Use it in: • your title • your subtitle • your first paragraph This helps search engines understand what your article is about. Step 2. Use Headings to Structure the Article Headings help both readers and search engines understand your content. They also make your post easier to skim on mobile. Use H2 headings to break your article into clear sections. Examples: Step 1. Choose a Search Phrase Step 2. Use Headings to Structure the Article Step 3. Add Supporting Keywords Think of headings as signposts guiding readers through the article. Step 3. Add Supporting Keywords Naturally You do not need to repeat your keyword constantly. Just include a few related phrases naturally as you write. Example for a Substack podcast article: • Substack podcast setup • growing a podcast audience • monetizing a Substack podcast • Substack podcast tips This reinforces the topic without making the article feel forced. Step 4. Add an Image With a Clear Name and Caption Images can help your article appear in search results too. Before uploading your image, rename the file using your keyword. Example: substack-seo-tips-for-coaches.jpg

If you’re growing a community on Skool, you’ve probably felt this tension: You love the conversations. You love the people. But growth feels… slow. That’s because Skool is incredible for connection — not discovery. And that’s where Substack comes in. Think of it this way: - Substack = visibility, reach, and trust - Skool = depth, conversation, and community Substack helps people find you. Skool helps them stay with you. Here’s why using both together is powerful: 1. Substack gives you built-in discovery Your posts can be found through Google, Substack search, recommendations, Notes, and shares — even when you’re not “promoting.” 2. Skool gives you a home for real conversation This is where relationships deepen, questions get answered, and community actually forms. 3. Substack warms people up before they ever join Skool By the time someone joins your Skool community, they already know your voice, your values, and how you think. 4. You stop relying on constant posting everywhere Instead of chasing attention, you create a simple flow: Content → Connection → Community 5. Your community becomes calmer (and more intentional) Not everyone needs to be in Skool. Substack lets people engage at their own pace - and join when they’re ready. If you’re building (or want to build) a Skool community, Substack isn’t extra work - it’s leverage. And once you see how they work together, it’s hard to unsee it. 👇If you’re new here: Check out the Start Here / Getting Started on Substack guides in the Classroom Then introduce yourself in the feed - or add yourself to the Community Directory so people can find you. This space exists so you don’t have to figure it all out alone 💜