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I'm starting to see a principle emerge in how AI is being applied to marketing. And building an app for a client right now is what made me recognize it. He runs an event studio. Incredible at what he does. But his prospective clients would come in and stall when it came to articulating what they actually wanted.. their avatar, their offer, their vision for the event. So we're building an app that does the intake for him. Avatar framework. Offer framework. Success Path. Webinar. Each one broken into sequential prompts that guide his prospects through the process step by step. If you're an engineer, you already know this pattern. It's a workflow. It holds state. It enforces sequence. It won't advance until the current step resolves. The specific discipline is called Structured Elicitation.. extracting information a person couldn't reliably produce unprompted, by asking the right questions in the right order. Classic knowledge acquisition problem. Experts can't just dump what they know. You have to pull it out sequentially. The agent asks the questions. Holds the structure. Won't move forward until it has what it needs. The outputs were insane compared to anything his clients produced in a straight intake session. Then I saw marketingsecrets.ai and had an immediate recognition moment. Russell has spent 20+ years developing Hook Story Offer, Epiphany Bridge, Attractive Character.. the whole ecosystem. That site encodes all of it into an agent that walks you through the frameworks interactively. Same principle. The frameworks aren't new. What's new is having an agent run structured elicitation on you.. with your stories, your offer, your voice.. in the right sequence, without letting you skip the hard parts. A regular chat session lets you wander. A workflow agent holds the rails. That's a fundamentally different experience. And the outputs reflect it. If you want to see the most sophisticated version of this applied to Russell's own frameworks, the AI Secrets Challenge is worth your time.