upgrade to VIP, it took so much pressure off to enjoy knowing I can go back and truly immerse myself

If you take one thing away from this, let it be this: 💡 𝐏𝐞𝐨𝐩𝐥𝐞 𝐝𝐨𝐧’𝐭 𝐛𝐮𝐲 𝐭𝐡𝐢𝐧𝐠𝐬. 𝐓𝐡𝐞𝐲 𝐛𝐮𝐲 𝐰𝐡𝐚𝐭 𝐭𝐡𝐨𝐬𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐝𝐨 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦. Most businesses fail to sell effectively because they focus too much on their 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔 𝒂𝒏𝒅 𝒇𝒆𝒂𝒕𝒖𝒓𝒆𝒔 rather than the 𝒆𝒎𝒐𝒕𝒊𝒐𝒏𝒔 𝒂𝒏𝒅 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏𝒔 those products create. Your audience doesn’t care about specs, details, or features—at least, not at first. What they truly care about is: 𝗛𝗼𝘄 𝘄𝗶𝗹𝗹 𝘁𝗵𝗶𝘀 𝗺𝗮𝗸𝗲 𝗺𝗲 𝗳𝗲𝗲𝗹? 𝗪𝗵𝗼 𝘄𝗶𝗹𝗹 𝗜 𝗯𝗲𝗰𝗼𝗺𝗲 𝗶𝗳 𝗜 𝗯𝘂𝘆 𝘁𝗵𝗶𝘀? 𝗪𝗵𝗮𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗶𝗹𝗹 𝗶𝘁 𝘀𝗼𝗹𝘃𝗲 𝗳𝗼𝗿 𝗺𝗲? Understanding this concept 𝒔𝒉𝒊𝒇𝒕𝒔 𝒆𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈 in your marketing, branding, and sales strategy. Let’s break it down in-depth: 1. 𝙋𝙚𝙤𝙥𝙡𝙚 𝘿𝙤𝙣’𝙩 𝘽𝙪𝙮 𝙋𝙡𝙖𝙣𝙚 𝙏𝙞𝙘𝙠𝙚𝙩𝙨—𝙏𝙝𝙚𝙮 𝘽𝙪𝙮 𝙁𝙧𝙚𝙚𝙙𝙤𝙢, 𝙀𝙨𝙘𝙖𝙥𝙚 & 𝘼𝙙𝙫𝙚𝙣𝙩𝙪𝙧𝙚. No one buys a flight just for the sake of purchasing a ticket. The airline ticket itself is just a means to an end. What they’re really buying is: ✔️ 𝐓𝐡𝐞 𝐭𝐡𝐫𝐢𝐥𝐥 𝐨𝐟 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞—new cultures, foods, and landscapes. ✔️ 𝐀𝐧 𝐞𝐬𝐜𝐚𝐩𝐞 𝐟𝐫𝐨𝐦 𝐫𝐨𝐮𝐭𝐢𝐧𝐞—new cultures, foods, and landscapes. ✔️ 𝐓𝐡𝐞 𝐟𝐞𝐞𝐥𝐢𝐧𝐠 𝐨𝐟 𝐟𝐫𝐞𝐞𝐝𝐨𝐦—exploring the world, being in control of their experiences. ✔️ 𝐑𝐞𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐥𝐨𝐯𝐞𝐝 𝐨𝐧𝐞𝐬—the joy of seeing family and friends after a long time. This is why successful travel brands don’t just advertise 𝙘𝙝𝙚𝙖𝙥 𝙛𝙡𝙞𝙜𝙝𝙩𝙨 𝙖𝙣𝙙 𝙙𝙞𝙨𝙘𝙤𝙪𝙣𝙩𝙨. They sell 𝙙𝙧𝙚𝙖𝙢𝙨, 𝙚𝙢𝙤𝙩𝙞𝙤𝙣𝙨, 𝙖𝙣𝙙 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨. ✈️ Instead of saying: “𝘍𝘭𝘺 𝘵𝘰 𝘉𝘢𝘭𝘪 𝘧𝘰𝘳 $299!” 💡 Say: “𝘠𝘰𝘶𝘳 𝘵𝘳𝘰𝘱𝘪𝘤𝘢𝘭 𝘦𝘴𝘤𝘢𝘱𝘦 𝘪𝘴 𝘤𝘭𝘰𝘴𝘦𝘳 𝘵𝘩𝘢𝘯 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬—𝘱𝘢𝘳𝘢𝘥𝘪𝘴𝘦 𝘪𝘴 𝘤𝘢𝘭𝘭𝘪𝘯𝘨.” ✈️ Instead of saying: “𝘞𝘦 𝘰𝘧𝘧𝘦𝘳 500+ 𝘥𝘦𝘴𝘵𝘪𝘯𝘢𝘵𝘪𝘰𝘯𝘴.” 💡 Say: “𝘌𝘹𝘱𝘭𝘰𝘳𝘦 𝘮𝘰𝘳𝘦. 𝘓𝘪𝘷𝘦 𝘮𝘰𝘳𝘦. 𝘛𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘪𝘴 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘺𝘰𝘶.” Why? Because 𝙩𝙝𝙚 𝙚𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 𝙞𝙨 𝙬𝙝𝙖𝙩 𝙙𝙧𝙞𝙫𝙚𝙨 𝙖𝙘𝙩𝙞𝙤𝙣. 2. 𝙋𝙚𝙤𝙥𝙡𝙚 𝘿𝙤𝙣’𝙩 𝘽𝙪𝙮 𝙇𝙪𝙭𝙪𝙧𝙮 𝙒𝙖𝙩𝙘𝙝𝙚𝙨—𝙏𝙝𝙚𝙮 𝘽𝙪𝙮 𝙎𝙩𝙖𝙩𝙪𝙨, 𝙋𝙧𝙚𝙨𝙩𝙞𝙜𝙚 & 𝙄𝙙𝙚𝙣𝙩𝙞𝙩𝙮. A $30 watch tells time just as well as a $10,000 Rolex. So why do people spend 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 on a luxury timepiece? Because they’re not buying a 𝘄𝗮𝘁𝗰𝗵 - they’re buying an 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆. ✔️ 𝘼 𝙨𝙮𝙢𝙗𝙤𝙡 𝙤𝙛 𝙨𝙪𝙘𝙘𝙚𝙨𝙨—a statement of achievement and exclusivity. ✔️ 𝘼 𝙧𝙚𝙛𝙡𝙚𝙘𝙩𝙞𝙤𝙣 𝙤𝙛 𝙨𝙩𝙖𝙩𝙪𝙨—something that sets them apart from the average person. ✔️ 𝘼 𝙛𝙚𝙚𝙡𝙞𝙣𝙜 𝙤𝙛 𝙥𝙤𝙬𝙚𝙧—confidence in how they’re perceived by others.

People don’t buy products or services—they buy into stories, beliefs, and emotions. Your “why” is what makes them connect with you beyond the transaction. If your brand feels replaceable, it’s because your message is focused on what you do rather than why you do it. Your audience needs to see a reason beyond the features—something that aligns with their own aspirations, struggles, or values. The strongest brands don’t just sell solutions; they stand for something. When people resonate with that deeper purpose, price and competition become secondary. So, what do you want people to believe about you before they even consider working with y ou?

I bought the upgrade to ge the notes and the workbook. How do I get the workbook before tomorrow start? I did not get an email with a link to download or anything just the receipts from the purchase. I also am to get the notes so will need to know where to find them when that time comes too. Thanks -

It's FINALLY here! The 25th! Who else here can't wait to begin this thing! I'm so excited! I've been to FHL, I've been to Grant Cardone's 10x Conference to see Russell! Is it crazy that I feel that same energy today waiting on Russell to show up? Maybe it's because every time I have been around him he ALWAYS over delivers! Every single training has impacted my life and belief's! Who else here CAN'T WAIT to get going!!!! 🔥🔥🔥