Hey all, Today we'll have the last coaching call before I go on holidays next week. I know some of you are travelling, so don't worry if you can't make it. But if you're there, we'll go through a few important items regarding your systems and delivery, and I'll get you to reflect on what would help you most for when we have our 1-1 call the week I am back (June 23rd - 26th) If you can't make it, I'll send you over the recap as well as what you'll need to get done before you book your 1-1 call with me (a short reflection and a filled in doc with what I can help you with, so we make the most of the 1-1 call when we have it last week in June) I will run another group call the last week in June, to celebrate progress and talk about the wins/lessons you've had so we can carry momentum forward for the summer. If I see you today, great. If not, see you in 2 weeks. ~Kev

Hey guys, There is a lot to be said about the algo killing reach lately. My traffic light post from yesterday, image 1, which was repurposed the last 2 summers and got +100 engagements both times, is stuck on 20 engagements/200 impressions. I had an offer at the end with an invite to next week's workshop (zero takers from the content until now, keep reading) It's also been reported that when your posts are performing decently, they'll get pushed in front of your potential customers more. You can see below, one of my stories from last week did the work, and a potential client then read my post yesterday and reached out about my upcoming workshop. Also, the week before this, my proof post got pushed in front of a potential client. He reached out, and now it looks like we're going to work together. So I'd encourage everyone here to definitely be more targeted with your content, even if engagement suffers.. You can tell top-of-funnel stories like I did in image 2, just tie it back to your dream client and the offer you have as much as possible. Let the algo work in your favour. I'm posting this because I know there's a lot of concern about low reach lately, but I'm definitely seeing an uptick in the right kind of followers, more inbound requests in the last few weeks (even with lower reach overall). Sticking to the content rhythm of problem, perspective and proof. And creating more incidents for potential buyers (Phase 1 of the IMPACT Cycle). Hit your problem, perspective and proof posts weekly if possible. Tell more top-of-funnel stories and frame them around your buyers. And let's see if the algo plays nicely for you too. ~Kev

https://www.linkedin.com/posts/rachelwilliams-medicalenglishconsultant_dr-clarke-took-out-a-half-page-ad-in-a-specialist-share-7465663464494104576-WJZj/?

Female voice but American, but some good phrases which I'll use - https://notebooklm.google.com/notebook/013df6fa-44b6-4ba5-8024-aed2bf9b005d/artifact/aedea099-e34a-4b7b-828d-9f2adb992fb7?

Hey everyone, A few quick updates for the week coming: 1️⃣ The IMPACT Cycle course is live in the classroom since yesterday. It’s there to help you apply the phases in your content and outreach, not just watch passively. There are also small missions inside, and I’ll share a few rewards for completion on this week’s call. 2️⃣ This week we’re moving into Push + Action. Last week we covered Incident + Motivation. This week is about follow-up, volume, and getting your offer in front of more people over the next 2 weeks. 3️⃣ Proof that this works when you move. Shoutout to Nicky, who pushed last week and signed 4 clients. And Mark, who submitted his content on time and brought in 2 leads this week 👏 4️⃣ Content review deadline has changed. If you want feedback on your 3 posts for the week, send them by Monday 10:00 CET (11:00 latest). I’ll be out Monday afternoon for a wedding and won’t be back until Tuesday. We’re halfway through the month now. There’s some natural urgency here, so this is the time to lock back in, increase volume, and stay on the green line. Come to the Tuesday sprint session and the Wednesday coaching call. We’ll be working on follow-up, Push + Action sequences, and ways to create more conversations before the month ends. If you need anything in the meantime, leave a comment below or message me. Have a great weekend. ~Kev