Brand Identity Exercise 1 of 10
๐๐บ๐ฎ๐ด๐ถ๐ป๐ฒ ๐๐ผ๐ ๐๐ฝ๐ฒ๐ป๐ฑ ๐ฒ ๐บ๐ผ๐ป๐๐ต๐ ๐๐ผ๐๐ป๐ฑ๐ถ๐ป๐ด ๐น๐ถ๐ธ๐ฒ ๐ฎ ๐ฑ๐ถ๐๐ฐ๐ผ๐๐ป๐ ๐๐ฎ๐ฟ๐ ๐ฉ๐ฒ๐ฒ ๐ธ๐ป๐ผ๐ฐ๐ธ๐ผ๐ณ๐ณ. You love his energy. The directness. The "no BS" approach. So you try to replicate it. Every post feels like you're wearing someone else's suit. Technically it fits, but everyone can tell it's not yours. Your engagement tanks. Comments feel... polite. That awkward kind of polite where people are being nice but aren't actually connecting. One day, you realize something during your lunch break. You're not a loud, in-your-face person. You're someone who figures things out quietly, tests them, and shares what actually works for you. That's YOUR voice! Strategic. Thoughtful. Maybe a bit nerdy about systems. ๐๐ฒ๐ฟ๐ฒ'๐ ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐ธ๐ป๐ผ๐: Don't copy the person. Copy the principle. You love their energy? Translate that into consistent, purposeful content. You love their directness? Make that work as cutting through the noise in YOUR way. You love their authenticity? Share your actual journey, not some highlight reel fantasy. Your voice is already there. It's in how you text your friends. How you explain things to coworkers. How you think when no one's watching. You don't need to be louder. Or more aggressive. Or more "hustle culture." You just need to stop pretending you're someone else. I did. All of the above was me. What if you spent today's lunch hour figuring out what your voice actually sounds like? Because the world doesn't need another Gary Vee. It needs you. The real you. The one who gets it done quietly while everyone else is talking. โจ๏ธ Here are 5 prompts, courtesy of LUNCH-HOUR CEO to help ๐ฌ๐ข๐จ find your voice ๐๐พ โจ๏ธ Prompt 1: Voice Archaeology "I'm trying to find my authentic brand voice. Here are 3 people I admire in my space: [list names]. For each one, help me identify: 1) What specific quality draws me to their content 2) Why that quality resonates with ME personally 3) How that quality might already show up in my own communication Don't just list traits - ask me questions that make me think deeper about why I'm drawn to what I'm drawn to."