Brand Identity Exercise 1 of 10
𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘆𝗼𝘂 𝘀𝗽𝗲𝗻𝗱 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀 𝘀𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗚𝗮𝗿𝘆 𝗩𝗲𝗲 𝗸𝗻𝗼𝗰𝗸𝗼𝗳𝗳. You love his energy. The directness. The "no BS" approach. So you try to replicate it. Every post feels like you're wearing someone else's suit. Technically it fits, but everyone can tell it's not yours. Your engagement tanks. Comments feel... polite. That awkward kind of polite where people are being nice but aren't actually connecting. One day, you realize something during your lunch break. You're not a loud, in-your-face person. You're someone who figures things out quietly, tests them, and shares what actually works for you. That's YOUR voice! Strategic. Thoughtful. Maybe a bit nerdy about systems. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄: Don't copy the person. Copy the principle. You love their energy? Translate that into consistent, purposeful content. You love their directness? Make that work as cutting through the noise in YOUR way. You love their authenticity? Share your actual journey, not some highlight reel fantasy. Your voice is already there. It's in how you text your friends. How you explain things to coworkers. How you think when no one's watching. You don't need to be louder. Or more aggressive. Or more "hustle culture." You just need to stop pretending you're someone else. I did. All of the above was me. What if you spent today's lunch hour figuring out what your voice actually sounds like? Because the world doesn't need another Gary Vee. It needs you. The real you. The one who gets it done quietly while everyone else is talking. ✨️ Here are 5 prompts, courtesy of LUNCH-HOUR CEO to help 𝗬𝗢𝗨 find your voice 👇🏾 ✨️ Prompt 1: Voice Archaeology "I'm trying to find my authentic brand voice. Here are 3 people I admire in my space: [list names]. For each one, help me identify: 1) What specific quality draws me to their content 2) Why that quality resonates with ME personally 3) How that quality might already show up in my own communication Don't just list traits - ask me questions that make me think deeper about why I'm drawn to what I'm drawn to."