𝗦𝘁𝗼𝗽 𝗧𝗮𝗹𝗸𝗶𝗻𝗴 𝗧𝗼 𝗣𝗲𝗲𝗿𝘀, 𝗦𝘁𝗮𝗿𝘁 𝗧𝗮𝗹𝗸𝗶𝗻𝗴 𝗧𝗼 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀!
A lot of business owners unintentionally create content that pulls in *other business owners* instead of paying clients. - They comment because they relate to the journey. - They cheer you on because they understand the work. - They follow because they’re building something too. That support feels great … but check this out: 𝙚𝙣𝙘𝙤𝙪𝙧𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙥𝙖𝙮 𝙩𝙝𝙚 𝙗𝙞𝙡𝙡𝙨. Your real customers are the ones who: ✅️ Want your product, service, or program in their life ✅️ Want the results, transformation, or relief it provides ✅️ Want the experience of working with you, not learning how you do it Here’s a simple way to flip your content from peer-focused to customer-focused: “𝗪𝗿𝗶𝘁𝗲 𝗮 𝗽𝗼𝘀𝘁 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗯𝘂𝘆𝗲𝗿𝘀 𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝘂𝘀𝗶𝗻𝗴 𝗺𝘆 [𝗶𝗻𝘀𝗲𝗿𝘁 𝗼𝗳𝗳𝗲𝗿/𝗽𝗿𝗼𝗱𝘂𝗰𝘁/𝘀𝗲𝗿𝘃𝗶𝗰𝗲]. 𝗦𝗵𝗼𝘄 𝗵𝗼𝘄 𝗶𝘁 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝘁𝗵𝗲𝗶𝗿 𝗱𝗮𝗶𝗹𝘆 𝗹𝗶𝗳𝗲, 𝘀𝗼𝗹𝘃𝗲𝘀 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, 𝗼𝗿 𝗴𝗶𝘃𝗲𝘀 𝘁𝗵𝗲𝗺 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗼𝗳 𝗵𝗼𝘄 𝗜 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗶𝘁.” Save this prompt if you’ve been accidentally talking to peers instead of the people who’ll actually buy. P.S. The full prompt is also written in the first comment for easy copy + paste. If you use it, come back and tell us what shifted for you!