A lot of business owners unintentionally create content that pulls in *other business owners* instead of paying clients.
- They comment because they relate to the journey.
- They cheer you on because they understand the work.
- They follow because theyโre building something too.
That support feels great โฆ but check this out: ๐๐ฃ๐๐ค๐ช๐ง๐๐๐๐ข๐๐ฃ๐ฉ ๐๐ค๐๐จ๐ฃโ๐ฉ ๐ฅ๐๐ฎ ๐ฉ๐๐ ๐๐๐ก๐ก๐จ.
Your real customers are the ones who:
โ
๏ธ Want your product, service, or program in their life
โ
๏ธ Want the results, transformation, or relief it provides
โ
๏ธ Want the experience of working with you, not learning how you do it
Hereโs a simple way to flip your content from peer-focused to customer-focused:
โ๐ช๐ฟ๐ถ๐๐ฒ ๐ฎ ๐ฝ๐ผ๐๐ ๐๐ต๐ฎ๐ ๐ต๐ฒ๐น๐ฝ๐ ๐ฝ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ฏ๐๐๐ฒ๐ฟ๐ ๐ถ๐บ๐ฎ๐ด๐ถ๐ป๐ฒ ๐๐๐ถ๐ป๐ด ๐บ๐ [๐ถ๐ป๐๐ฒ๐ฟ๐ ๐ผ๐ณ๐ณ๐ฒ๐ฟ/๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐/๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ]. ๐ฆ๐ต๐ผ๐ ๐ต๐ผ๐ ๐ถ๐ ๐ถ๐บ๐ฝ๐ฟ๐ผ๐๐ฒ๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฑ๐ฎ๐ถ๐น๐ ๐น๐ถ๐ณ๐ฒ, ๐๐ผ๐น๐๐ฒ๐ ๐ฎ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ, ๐ผ๐ฟ ๐ด๐ถ๐๐ฒ๐ ๐๐ต๐ฒ๐บ ๐๐ต๐ฒ ๐ผ๐๐๐ฐ๐ผ๐บ๐ฒ ๐๐ต๐ฒ๐โ๐ฟ๐ฒ ๐น๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ, ๐๐ถ๐๐ต๐ผ๐๐ ๐ณ๐ผ๐ฐ๐๐๐ถ๐ป๐ด ๐ผ๐ป ๐๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐ ๐ผ๐ณ ๐ต๐ผ๐ ๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ ๐ถ๐.โ
Save this prompt if youโve been accidentally talking to peers instead of the people whoโll actually buy.
P.S. The full prompt is also written in the first comment for easy copy + paste.
If you use it, come back and tell us what shifted for you!