Since it’s Sunday, I wanted to give you an example schedule of how you could structure your main work days of the upcoming week. The concept here is to understand that not all work is created equal, and “working” every possible hour, when you have tasks that require intense focus, will actually lead to LESS work getting done.This is because at a certain point, the QUALITY of your work goes down. If you literally never rest or wind down appropriately before sleep, you get less and less out of each hour and reduce the quality of your coaching communications, content production, learning capabilities, and more. The simplest actionable takeaway is that when you get brain fog, REST. The more nuanced takeaway is that you can simply handle less cognitively demanding tasks over the course of the day as your ability to handle the most advanced tasks dies down. Below is a thorough breakdown and example of how that often looks for a busy coach. -Upon Waking: QUICK morning routine to make sure you’re being intentional for the day and putting grounded, rather than frantic, energy out into the world. -Get at least 10 minutes of sunlight without sunglasses or all of your skin covered up -10 mins of red-light every other day -While reading scripture or personal development material. -If you want to get up earlier, immediately upon waking put your head under cold water, if not, wait 10 minutes before doing so. -Repeat your mantra for the purpose of the day. -Take your mitochondrial enhancers and healthiest form of stimulants--- if appropriate. Whatever works for you. Just don’t mentally masturbate by attempting to “optimize” your whole day for two hours without actually living it. Save some of the bonus optimization biohacking for when you need your first work break. -Early Morning through Morning: Perform “deep work” while your brain is in the uniquely creative state that it is shortly after waking. This means creative tasks such as content creation, template creation, individual protocol creation, or learning the most advanced topics that you need to that day. Other priority here is that if you have a clear bottleneck to your business growth, do this NOW. If you do it first thing in the day then your ability to get it done isn’t based upon how the rest of the day goes. Put earplugs in, noise cancelling headphones on, close all doors to the room you’re in, use blackout curtains if needed, preemptively tell anyone you live with that you’re “locking in,” leave your phone in another room or turn it off, pop some nootropics if you need to, etc. Just get this work done at all costs and you will be able to know that you contributed to long term growth that day. It will give you a great sense of peace and zero excuses.

Hi! Okay…so we own a CrossFit gym and I have a handful of in person clients that I train outside of the class structure. My goal is to move to online coaching only and offer all the things while keeping the “in person” option as an exclusive benefit/waitlist. I recently brought on another in person client. She prepaid for six sessions for workouts only. We discussed the importance of nutrition and general habits to support her workouts, as well as hormones and peptides as a tool. She ended up committing to in person training only and I would like to be able to have a plan to upsell her into a total package as well as some pricing options. I’m looking for some guidance and how to transition my in person clients to the online support program while keeping the in person as an exclusive benefit. Any advice or success stories welcome!

Happy Friday Junior everyone! Although to us entrepreneurs and coaches, Fridays probably really doesn’t exist haha. My name is Kallie, and a 40 something year old mom of two boys, CrossFit, gym owner, and I also run our nonprofit that is associated with the gym. I am a personal trainer, nutrition coach, bikini competitor, and I just made the full-time leap into working for myself. I’ve enrolled in the functional medicine coaching program starting March 2026 that is associated with the Institute of functional medicine. I am beyond excited to be part of this group as well as I need a kick in the pants to scale appropriately and quickly. I have a lot of the science knowledge, but I’m needing the guidance and support to get this next phase of my business going. Thank you Jensen!

I didn’t hesitate at all to give my hourly in person rate for training only, so important to be able to speak with confidence!

Here's the harsh but beautiful truth of being a coach and business owner. Out of necessity, and also likely out of preference, you will have very high standards for yourself and how you spend your time. Unfortunately, the very large majority of people are careless with their time, and they assume that you are the same. This means that they will spend your time as unproductively as they spend theirs, and see zero issue with it. You, however, have lofty goals, and you know that they will take a tremendous amount of time. So, what happens if you continually spend your time with people that don't allow you to build yourself up? You gradually build more and more resentment for these time wasters. But guess what? It's not on them to not waste your time. You can't set unusually high standards for everyone that you encounter and just expect them to rise to the occasion or not be offended. Instead, you have to make the hard but necessary choice to spend less time with those people. This may seem rude, but in reality, this is practicing kindness to all parties involved. -To yourself -To the time wasters that you now will not build resentment for and ruin the mental peace of -To those you provide for -To those that you can serve best Because here's the thing: If you don't continually level up, then those that you serve will also reach a stagnation point. Growth requires discomfort. This is a truth you must lean into as someone who seeks to grow as a person and help others grow as well. Your most valuable friends are also your busiest friends. They're the ones that "get it." They won't get offended when you don't immediately text back. They won't get offended when you can't say yes to every plan. And their phones also stay on Do Not Disturb mode when they are working. And to be clear, those that are not hyper work-oriented or self-development obsessed are not less moral than you. They are just choosing a path that comes with different pros and cons. Will they have less of a large positive impact on the world? Yes, likely. But as long as the impact, of whatever size, is positive, that is okay. Not everyone is made to put themselves through extreme discomfort for an extremely large impact.