The Gold Mine Of Businesses With Built In Operators...
Travis has always said from day one... The best way to monetize a big audience... ...is to know how to monetize a small one first. And it dawned on me that last year was filled with BIG paydays. $526,000 was the largest campaign... $130,000 was the smallest. But now that I'm playing at a higher level it does comes with it's situation's. Just like hunting buffalo back in the day came with it's fair share of downsides to young warriors in their indigenous tribes who maybe fell off their horses or fell under the hooves of buffalo... Larger companies come with their fair share of challenges too that can easily trample a Ronin's excitement. Larger companies have more moving parts. Bigger usually means slower... Because larger companies have more decision makers. More decision makers means more cooks in the oven. And not everything that comes out of that kitchen is always tasty. Larger companies are not to be seen as a lottery ticket. I've had more than a few big "buffalo" sized companies that didn't pan out for this very reason. Now, once I landed a big win or two the recurring that came in from it allowed me to sit back and take my time choosing who I wanted to partner with next... Or focus on stacking my dimes. But here's what you haven't seen... For almost 8 years before that I worked with nothing but smaller influences & experts. We're talking email lists under of 2k, 5k, or 10k. If you're chasing "buffalo" that's all good... Just be prepared for the gaps that can come in between securing them. But here's why I'm NEVER be concerned about my cash flow. I can turn tiny or huge audiences into passive cashflow. There's an absolute fortune to be made working with smaller influencers, experts, and companies that aren't monetizing their assets. #1 reason? They're EASY to connect with. They're EASY to talk to. They'd LOVE someone competent to take the sales off their to-do list... ...so they can just focus on their service delivery. Therefore I can get control of their digital assets a lot faster.