A cold outreach crime scene... · Copywriting Launchpad

Judy Bahou

16d • 💬 Discussion

A cold outreach crime scene...

When I was a noobie copywriter I saw that almost every copywriter in the same stage as I was had one thing in common.

They were all doing low effort outreach.

I remember another noobie DMing me and asking if it would be okay if we helped each other out with cold outreach.

At this point I already landed my first ever client.

I agreed and we started updating each other on our progress.

I was gathering at least 50 prospects and reaching out to them everyday.

When I asked him to show me what he was doing…

I almost cried.

He was reaching out to 5 prospects everyday.

Each with the worst possible outreach message anyone could ever send AND his instagram profile was hideous.

A cold outreach crime scene…

He was angry that he wasn't getting any positive replies.

"Nobody is giving me a chance, cold outreach is fake."

But the truth is, he was just barely putting in any effort!

I decided to help him.

I told him to post some reels of him talking, use his face as his profile picture,

I sent him some examples of good outreach messages that have gotten ME positive replies, told him to do MORE outreach,

And I showed him how I find good prospects step-by-step.

2 weeks later I decided to check up with him,

He told me that he's now doing "more" outreach everyday, he fixed everything he could and he's still not landing any clients.

So I asked him "How many outreaches are you doing everyday?"

He said 15.

When I asked why he told me that it's because the outreach messages I told him to send were personalized and it takes a lot of time to reach out to every prospect.

Meanwhile, I was doing the same exact type of outreach to at least 50 people everyday,

While also posting on my account, going to school, practicing copy and helping around the house.

This either meant that he's bad at managing his time OR he's just not putting in any real effort.

This lack of effort comes from the expectation that landing a client with cold outreach will be easy.

The way you set your expectations determines EVERYTHING!!

I knew that it would take some work to get a client, I never expected it to be easy so putting in the effort was normal to me.

I stopped watching those cliché "make 10k in 30 days!!!" type of videos and just got to work instead!

If you wanna know how to set your expectations,

I'm doing a challenge in a few weeks and I want you to join me so that WE can start 2026 early and get ahead of everybody.

Are you down to join? Click here.

In this challenge you will both learn and implement:

The mindset to push through rejections, feelings of fear and resistance while doing outreach
How to manage your time get maximum volume of work done while keeping the same effectiveness
A system to continuously improve your outreach to make it "almost fail proof"
The basics on steroids: finding prospects, social media profiles etc.

AND SO MUCH MORE.

The price will be doubling THIS friday so you better hurry to get your early bird ticket!

See ya!

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