I wanted to come and wish everyone in the classifieds community an incredible holiday season and Merry Christmas!!!

MYTH: More content = more value. REALITY: More content often creates more confusion. I see course creators panic and respond the same way: They add another module, another bonus, another “just in case” lesson. It feels generous, but it also quietly breaks the learning experience. Here’s what actually happens when you overload a course: - Students can’t tell what matters most, so they do nothing first. - The “path” disappears, and the course becomes a content library. - Momentum drops because progress stops feeling measurable. - You get lower completion, fewer wins, and softer testimonials. Value isn’t measured in minutes of video.Value is measured in capability: what your student can confidently do after. If you want your course to feel premium and produce results, design for: - a clear sequence (this → then this → then this) - practice opportunities (not just explanations) - application (so students can make decisions without you) - tight scope (so “finished” is achievable) A high-quality course doesn’t say, “Here’s everything I know.”It says, “Here’s what you need to master, on purpose.” If you’re building (or rebuilding) a course right now, check out Your Best Course Experience inside of the Build Lab, it walks you through the exact process and frameworks you need to build with clarity, intention, and implementation so that you can stand out in your niche and scale exponentially.

Welcome to Metrics Monday, that time in the week where we (upon request of the members) pull back the curtains and show you behind the scenes of the Classifieds. Number of Members: 803 (+45) Number of Premium Members: 166 (+9) Percentage of members who are Premium : 20.7% no change About Page Conversion: 28.1 (-1.3%) Churn = 9 in December Discovery Ranking in Money: #31 (-1) Discovery Ranking Overall: #101 (-5) Highest Activity Day: 1264 on Tuesday Lowest Activity Day: 533 on Sunday What it all means: So, most of you know that we rose 16 places in the money category in a matter of about 48 hours due to our Black Friday Free For All. I was expecting a bit of a correction, but what surprised me the most was how long it took for that correction to occur. We were vacillating between #27 and #28 for most of the week, but then a dip in activity made the star flicker last night and then go off this morning when we settled into 31st place. Our activity has always been the lowest on the weekend, which makes sense as many of us choose to prioritize our families at that time. Another interesting number is the percentage of members who are premium, which has remained unchanged. I'm very happy with almost 21% of the members choosing to be premium, so this is a great number. You'll notice a new metric I'm tracking, which is churn. It's only reported for the month, so it's a bit of a weird one to track, but people have been interested in it. I'm not sure how long I will continue to report on it because, personally, I don't look at it. I think it's a normal part of running a community, especially one like this - sometime members leave because they are no longer Skool group owners... Anyway, in the future I'll make more of an effort to put prompts for posts in the community as it seems like this really inspires people to post and encourages great interactions, engagement, and sign ups in your communities. This past week has been a bit of a doozy for me with pink eye (thanks daycare!), laryngitis, and a chest cold/cough - and family visiting!!!

I hope this helps some people in the classifieds crew! I made this because it seems to be such a confusing thing to figure out for most people:) https://open.substack.com/pub/joshhaag/p/bulking-vs-cutting-the-no-bs-guide?r=4bjill&utm_medium=ios

I got a call from a former client this morning. She wanted to reach out and let me know that she hosted the "graduation call" for her cohort-based course last night and was blown away by all the positive feedback she got from students at the end of the course! They were saying things like: - This was one of the best courses I've ever taken! - You took something difficult and broke it down into bite-sized chunks that were so easy to manage! - The organization of this course was so well thought out! - I took a course at college that taught me how to do these things but I was never able to implement - now I know exactly what to do! - I've taken this course three times because it's so good! - She wanted to call and let me know about the feedback because she attributed the success to everything that she had learned and implemented in our time working together. Don't just copy what other people are doing - most people are not creating well-designed, high-quality courses. If you want to truly stand out and create a course that makes a difference and makes you the go-to in your niche, join me in the Your Best Course Experience program (available for purchase inside The Build Lab). Your course, your business, and your students deserve a course that showcases your expertise and gets real results! 😉 Please let me know any questions or comments you have!