Hi @all we are getting good number of leads for one of our assignment writer client, few days back out of 10 leads 4 were purchase the service, but now out of 12 leads no sales is closing, sales person says the quality of lead is dedicated, we have checked all the past and current data and there is no significant changes in the search term and cpc, also getting leads from the same keywords but the quality is very much down. Is there is way to ensure to get the consistent quality leads? What all the things we can do please suggest. Current bid strategy is tcpa and we are hitting it. But the issue is with the quality. Please suggest how we can improve consistent lead quality. We already uploaded our converted data to custom audience but no improvement.

Hi There, we are running ads for one of the client for Hr and payroll work, but most of the leads coming is only for job seeker even after using exca match, any way out to get potential leads instead of junk leads, we have removed employment intrest audience, targeting age group under 25-55 and also running ads on only office hours, still its not working any lights can help a lot if anybody have done this kind of search campaign before: the keyword ex : payroll outsourcing company , it mapower supply ads running in india only

The Performance Max Course is now live on YouTube! If you prefer a timestamped YouTube version then you can watch on our YT Channel now. Only members of PPC Launchpad get access to the Notion doc tho :) Hope you all are enjoying the course. Any questions ask away!