Hook - credibility - info: provide your hook, explain why someone should listen, then provide your info Hook - credibility - info - cta: provide your hook, explain why someone should listen, provide your info, have a compelling CTA (DM me, book a call, follow me, etc..) Hook - CTA: Perfect for when running an ad Hook - credibility - CTA: Perfect for when running an ad Hook - info - CTA: Primarily for your existing audience who already know and trust you. Hook - CTA - Info: Ask for the CTA before getting into the actual information of your video

Education- Talk about your skill set Tips and Tricks- Provide useful resources and knowledge that someone could apply Your Story- Talk about who you are and what you've accomplished or failed at. Other Interests- Show off who you are Demonstration- Show a tutorial on how to do something Reaction- doing a reaction video to draw in users attention Green Screen- Use the greenscreen effect in CapCut to do either picture or video green screen and react to a specific thing Industry Updates- Provide valuable industry-specific relevant/current news Series- Create a series unique to you Testimonial/Result- Show off a result/testimonial Viral Audio and Text- leverage a viral audio and add lots of text Viral Trends- Follow Viral Trend

These are different types of hooks we use for our clients when helping them film videos. Relate- Relate to the viewer. Establish a connection and common interest. Doubt Them- "Doubt the audience. Explain how they may be misinformed, or could be doing something in an easier way." Anti Hook- Say a statement that goes completely against you would say and then spin it into a positive. Numerical - Reviewing X number of things Visual Hook- Adding some type of visual shock value to the opening image Problem Solve- Identify someone's problem and solve it Attention Statement- Make a statement that is so powerful it hooks people in How To- Explain a how to video Experience- Explain how you're an expert in this field and the viewer should listen to you Progress/Completion/Reviews- Explain how you have accomplished things and show your reviews Series- Develop your own series. Something you do maybe once a week. Address Someone- Call out your specific target audience Viral Audio and Text- when you add lots of texts to force a rewatch of a video

A little chatGPT hack i have found is if you first either identify pain points or ask ChatGPT to identify pain points your customers may experience, you can leverage those in your GPT prompts to help generate even better output when it comes to creating content. It adds an additional layer to it using the concept of prompt stitching. You can also leverage benefits you or your company can provide to also get an overall better output.

When I'm planning a piece of content to be filmed, I'll have a hook/title in mind but I'm not always satisfied with it. Sometimes, I won't even have a hook in mind but rather a general topic idea - I created a Zapier automation to have ChatGPT build off what I've already thought of and provide me with 5 pretty great hooks + title ideas. My workflow consists of filling out a simple form with the title/hook idea as well as what format this piece of content is designed for (long-form, short-form, tweets etc..). This then creates a database item in Airtable + a few other things that aren't relevant here. I simply plug the title/topic idea from the form data and connect it with ChatGPT through Zapier with the prompt: "Write 5 engaging and clickable hooks for the title" - I've been pretty brief with this prompt because I'm just playing around, but the more specific you are with it the better results you'll receive. Then, I tell Zapier to put ChatGPT's response back into the Airtable item, in a column called "Alternative Hooks". This way I'm automatically provided with a bunch of inspiration and ideas to take from without any extra work.