A while ago I was stoked to share with you the most money I'd ever made in a day. $89,591. So you can only imagine my reaction when just a few months later I closed a deal more than triple the size. $300,000! From one client! What a time to be alive. In this post I want to cover: - What was the deal? - Lessons it's taught me - How you use those lessons to make more money --- WHAT WAS THE DEAL? I signed an NDA, so here are all the details I'm comfortable giving. Feel free to make guesses at what the company is in the comments. - 8-figure info-business - Productivity niche - Makes it's money through ads - Believes in my thesis that investing in content produces the highest ROI, just the time-horizon is longer than other investments like ads - Wants to go from (pretty much) 0 to 500,000 subscribers in a year - Wants to go from (pretty much) $0/m from content to $1m/m from content in a year - Comes to me and pays me to maximise the likelihood of goal being achieved. And, thanks to a few unfair advantages they have, I think it's possible. If we can pull it off it'll be the case-study of the century. And even if we just get 1/10th of the goal, they'll still see a huge ROI. - If you're trying to guess the company, they lie in the overlap between Sam Ovens and Deep Work --- LESSONS FROM CLOSING A $300,000 DEAL Lesson 1: 3 years ago I made a video called "This Graph Changed My Life" In the video I make the argument that every action you take is far more important than it seems on the surface. Going to the gym once doesn't change anything. But going to the gym once increases the likelihood you'll go again, because of habit formation. And maybe because you went to the gym you're feeling more energised for an interview the next day which makes you 1% better but that 1% better puts you above the competition and you get the job. Or maybe you meet the girl of your dreams at the gym.