Google is always changing, and we are going down the AI path whether you like it or not. Now Google has added a button called "Ask Maps" its literally changing the way people are looking for a local business. Based on matchable attributes. Now, its not rolled out in Australia yet, expansion is coming, it is rolled out in USA and India currently, but this doesn't mean you cant start positioning yourself or your clients now if your not in the active rolled out countries. Example, someone may ask, “My lights keep flickering, I need an electrician to come on Saturday". Reviews that say: “our lights kept flickering before we called…” matches this perfectly. "was able to come on short notice on a Saturday" matches this perfectly. Businesses with the right reviews, profile and site setup will be ahead of these who are not. An other example would be, someone is taking a trip along the Great Ocean Road, they may enter: "I'm taking a trip along the Great Ocean Road, do you recommend any stops along the way for lunch?" If you are managing a restaurant business, you want them to appear as this suggestion. Reviews that say: "We were on a road trip down the Great Ocean Road and needed somewhere decent to eat..." matches this perfectly. "We were driving along the Great Ocean Road and looking for a good spot to stop for lunch..." matches this perfectly. Its reading everything on your clients site, the google reviews and the business profile, then it tells the user which business to choose and why. So its more important now then ever to ensure you have "everything" you do and who for setup right, this includes "how" reviews are written and what information you or client needs for the review to hold its SEO weight, so asking the right way is important. I have now setup my own review page in order to follow this method exactly. See my example attached. I have changed my review ask, instead of "leave us a review", which people may say "had a good experience" this type of review, even with 5 stars is not "matchable attributes". Now my angle naturally pulls out story-based reviews, which are far more powerful for SEO and conversions than generic praise.. This method can be used across every industry. Of course, I will be rolling this out for my clients in the coming weeks.

I posted this on Linkedin and probably upset some people - lol Here it is.... A services page on your website is a complete waste of time. Why? Because no one gives a shit about what you do, or how you do it. What prospects care about is WHAT'S IN IT FOR ME? So many agency owners build out service pages with "Step 1 - we do this, Step 2 - we do that..." NO ONE CARES. Stop explaining processes and start demonstrating outcomes. Ditch your services page and replace it with a RESULTS page full of video testimonials and case studies. Make the value obvious, and guide visitors toward booking a call. PS - I'm covering this very point in Module 3 - Offers.

I spotted this ad today and its a great example of a compelling offer. Here's why ... 1. Niche specific from the very first word "Plumbers" appears immediately — this ad is not for everyone and it doesn't try to be. Any plumber scrolling past this stops instantly because it speaks directly to them. 2. Price anchoring is immediate and dramatic "Agencies websites cost $10k+. Ours is $7" — the anchor is set in the headline before the prospect has even processed anything else. The contrast is so extreme it creates instant curiosity, which compels the reader to keep going. 3. The outcome is front and centre "Gets you more jobs" — not "website design." The outcome is right there in the headline alongside the price. They are selling jobs, not a website. 4. The comparison table does the selling. Rather than just claiming to be better, they show it side by side. The prospect doesn't have to think — the ad thinks for them. 5. Risk reversal is embedded throughout "$7 to start", "Cancel anytime", "No upfront cost" — the financial risk is almost zero. A plumber reading this has almost no reason to say no. 6. Speed of result is explicit "Ready in two weeks" directly addresses one of the biggest frustrations with traditional agencies — slow delivery. It's specific, credible and compelling. 7. It directly attacks the competition "Web agencies overcharge plumbers" positions every other agency as the enemy and Limitless as the solution — bold, confident and emotionally resonant with the target audience. 8. Urgency is present without being fake "Limited spots available" adds scarcity without being the centrepiece of the ad — a nudge rather than a pressure tactic. 9. The entry price is psychologically disarming $7 is so unexpectedly low that it removes almost every financial objection before it can form. The prospect isn't evaluating affordability — they're evaluating legitimacy, which is a far easier conversation. 10. It maps almost perfectly against the 4-point framework that Im covering in Module 2.

I started running ads Last week, and got my first lead coming in from LinkedIn ads. This has been months in the making finally now at the ad running stage!