16d • General discussion
Ditch your services page and do this instead
I posted this on Linkedin and probably upset some people - lol
Here it is....
A services page on your website is a complete waste of time. Why? Because no one gives a shit about what you do, or how you do it. What prospects care about is WHAT'S IN IT FOR ME?
So many agency owners build out service pages with "Step 1 - we do this, Step 2 - we do that..." NO ONE CARES.
Stop explaining processes and start demonstrating outcomes.
Ditch your services page and replace it with a RESULTS page full of video testimonials and case studies. Make the value obvious, and guide visitors toward booking a call.
PS - I'm covering this very point in Module 3 - Offers.
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Ditch your services page and do this instead
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