I'm launching my first campaign on Instantly!
I'm excited to get started. I've been warming up my inboxes for over 7 weeks now, 25 inboxes on 5 domains. I've filtered my list to exclude leads who do not fit my ICP. I've verified the e-mails on my lead list. I've written e-mail copy with SPINTAX. I've removed spammy words. I also put all leads with Microsoft/Outlook inboxes in a separate campaign out of fear for ending up in spam. Seems like I do fine with all other ESPs but little to no success with Microsoft/Outlook. Quick question: Does including phone number, full name and full company name hurt or boost deliverability? Currently I'm including all of this in my signature. "William Marksen 070 - 53 74 628 Marksen Digital Solutions" But I think I saw in one of Jays videos a way back that it's better to keep the signature general so it doesn't stand out which increases the likelihood of it being be recognized and eventually marked as spam.