A lot of people think low reply rates mean they need a better template. So they keep rewriting emails, trying new openers, new CTAs, new angles. People say templates don’t work anymore. TEMPLATES AREN’T THE ENEMY In reality, templates work fine if: - The targeting is tight - The offer makes sense - Deliverability is good - Volume per inbox is low enough You can send the same email to 2,000 people and get great results or send a “perfect” custom email and still get ignored. Relevance beats personalization. TEST WITH ENOUGH DATA Another mistake is judging a campaign too early. Sending 50 emails and getting 1 reply doesn’t mean anything. Sending a few hundred to a few thousand (depending on your setup) gives a much clearer signal. But this doesn’t mean blasting. - Keep volume per inbox low - Ramp slowly - Let the campaign run long enough to see real replies - Then decide what to change. TRACK THE RIGHT METRIC Open rate is unreliable; we discussed this here. Better metrics: - Total reply rate - Positive reply rate - Booked calls You can have a high reply rate but no interest. That usually means the copy creates curiosity but not real value. Positive replies tell you if the offer actually fits the market. That means, offer clarity matters more than clever copy. Good emails usually fall into one of these: Make money Save money Save time If the reader can’t quickly understand what they get, reply rate drops. SIMPLE TESTING CYCLE THAT WORKS - Write a few variations - Send with safe volume - Let the campaign run - Look at replies, not opens - Keep the winner - Test again Cold email improves with data, not guesses. Curious what most people here changed that made the biggest difference. Copy, targeting, or infrastructure?

We all want more leads, but the truth is your mindset shapes how you show up, how you follow up, and how you close. 👉 A scattered mind = scattered results. 👉 A focused, positive mind = steady flow. This month, I’m working on building both my mindset and my pipeline. What about you?, What mental shift are you making to improve your lead generation? Let’s share and keep each other accountable 👇

I'm excited to get started. I've been warming up my inboxes for over 7 weeks now, 25 inboxes on 5 domains. I've filtered my list to exclude leads who do not fit my ICP. I've verified the e-mails on my lead list. I've written e-mail copy with SPINTAX. I've removed spammy words. I also put all leads with Microsoft/Outlook inboxes in a separate campaign out of fear for ending up in spam. Seems like I do fine with all other ESPs but little to no success with Microsoft/Outlook. Quick question: Does including phone number, full name and full company name hurt or boost deliverability? Currently I'm including all of this in my signature. "William Marksen 070 - 53 74 628 Marksen Digital Solutions" But I think I saw in one of Jays videos a way back that it's better to keep the signature general so it doesn't stand out which increases the likelihood of it being be recognized and eventually marked as spam.

Just ran my monthly software bill and it's getting fairly high. GoHighLevel is the core of my software stack, but when you add in all the other tools, I'm at $400-$500/month. Made me wonder what everybody else pays for their lead gen🤔