Hey Prime Movers!!! I had SO MUCH fun this week, hanging out everyday! Today I've been recovering a little bit, but plan to start dropping some more cool stuff in here (as well as the 'One-To-Many Mastery' group, and the 'Conversation Domination' groups - for those who upgraded to Prime Mover Foundations). But... before I go turn on the UFC fights... I wanted to give you guys something real quick that I think you'll LOVE!!! I am planning on posting our split test results each week so you guys can model them in your funnels, but thought I'd share this one for today. I published this book about 10 years ago, but 95% of the tests inside of it are VERY relevant. I still use this myself as a guild when we launch any funnels. Also... on page 137 is where I show you the actual trial closes I inserted into our webinar to increase our DPL (Dollar Per Lead) from $9.45 to $16.50!!!! A 75% increase in sales, but just adding trial closes!!! I hope you guys love it... It would mean the world to me if you'd post your biggest 'ah-ha' from this book in the comments below. The more comments I get, the more I know you guys love this book, and it'll get me fired up to share more split test results with you!!!

I got a commission today that I wasn't expecting. I didn't expect it because when I referred the person to the program, I did it without really thinking about it. I thought it would help them, I gave them the link, and didn't have any expectations about what would happen. Some time went by, and I kind of forgot about it. I just figured they went a free route it offered. Then today I got the payout. It reminded me of something I thought I had learned years ago at the beginning of my massage career, which has made a huge difference there. I was missing it with my affiliate business, though, and I think it's been one of the main things holding me back. What's the lesson? Let go of the expectation. Don't focus on the outcomes. Focus on doing what's right by people with the understanding that the outcome you want will come. It may not come from this person, but it will come. Alex Hormozi talks about this a lot. He says not to focus on the outcome. Focus on the inputs. You can control the inputs, but you can't control the outcomes. Either way you want to see it, the scenario is the same. Focus on doing the things that lead people to become clients, not the outcome. To get more of the outcome, do the inputs a lot.

My community hit an important milestone. We crossed the 100-member line! How did I do it? I did it by showing up regularly in a handful of communities and giving value. I jump in, celebrate with people, share my wins and what I'm learning, answer the questions I can, and generally be of service. I take the approach of finding ways to give and connect. The second thing that I do is post regularly in my community. I don't just post random stuff. I make posts that are thought-provoking and valuable. When people get value, they stay. Thought-provoking posts get people to engage, and engagement is one of the metrics that move your community closer to the top of the discovery page. That means it's more likely that a community will be found by people searching for one to join. If I had to boil this all down to one phase, it would be, "give value." What's one way you can give value here or in another community today?

It’s time once again! Every month ends with the same questions… “Have I launched yet?” “Have I sold my product online?” “Did I hit my sales goals for my business?” So… If you’re looking for that last bit of MOMENTUM to propel you into the next month… (and the training that everyone’s loving) Come join me!!!! Monday at 4pm MT / 6pm ET, Selling Online’s 3-Day Event kicks off!!! 🔥🔥🔥 …and VIP spaces are filling quick. Here’s what to do TODAY (so you don’t forget)👇🏻 1. Grab YOUR Ticket Right Here 2. Upgrade to VIP (so you’re on the inside track) 3. Login to the Dashboard with your purchasing email 4. THEN - say, “Russell, I’m Coming!!!” in the comments below! 5. The next few days are going to be FILLED with a crazy-ridiculous amount of #overdeliver value! (and LOTS of comments on posts… 😏) …are you ready to re-energize YOUR momentum? Grab your ticket for the Selling Online Event - starting next week!! --- Note - if you have any issues logging in, please dm @Aldo Peña for support!

The only thing standing between you and your next level isn’t money. It’s not time. It’s not connections… It’s your MIND! Russell Brunson kicked off Selling Online with a hard truth: Most people aren’t blocked by external circumstances. They’re blocked by the stories running on repeat in their SUBCONSCIOUS. “I’m not good enough.” “Success is for other people.” That voice will sabotage every funnel, every strategy, every action… Unless you reprogram it. Here’s what hit me: 👉 Success is 90% psychology. Only 10% strategy. 👉 Wealth is built on leverage and speed—not just effort. 👉 Community multiplies growth because belief is contagious. My Shift For me, this means catching the “not enough” thoughts in real time…and flipping them. Because if my brain can be my biggest enemy… It can also become my Greatest Weapon. Your Challenge Audit your beliefs. Catch the ones that keep you small. Replace them with the truth: “I already have everything I need to succeed.” Because you’ll never outgrow the limits of your own mind. Challenge Accepted.