So I hand delivered some packages containing choclate money (Sinterklaas themed gift), an hand written Poem (also sinterklaas themed) and a sales letter (Sales letter themed). I used bought adresses, but I only went to a Industrial area so next time i'll probably just go there and put the package in any building that looks occupied. However, follow up would be problematic as I would not have the phone numbers. Results so far: nothing. I called the people I send the package to (only 7 so far as is was a lot of work). I got four people on the phone, three of which were decision makers. All were very possitive about the package, but were not looking to switch bookkeeping services to me. Two of the companies on the list did not exist anymore. Couple of things I learned: - Sending people chocolates buys you a phonecall - When people have found a bookkeeper they like, they stick (which also translates in a high retention rate when I sign a client) - Delivery is very complex in some areas Any thoughts on how to proceed?

I plan to send out Saint Nick packages to my target audience. In the Netherlands, there are a lot of traditions surrounding 'Sinterklaas'. Two of which: 1) chocolate in the shape of coins 2) Short poems to the recipient of a gift So, I was planning to send the businesses a package (in 'Sinterklaas' wrapping paper) with the chocolate and the following poem (in Dutch and hand written): 'Saint Nick looked round at business floors, Where owners work through endless chores. Invoices stacked, the numbers tight —But does your bookkeeper serve you right? Or do they bow, with earnest face, To rules the taxman loves to trace? Saint Nick says: choose with steady hand, A partner truly on your stand. Then smooth your path, as profits soar, And sleep in peace — forevermore!' The poem was written and translated by ChatGPT. I'll probably change it a bit so it doesn't sound like I am willing to commit fraud. Quistions: (apart from general feedback) - Should I stay anonymous for a couple of days and follow up with a call and/or email? (the mystery is part of the fun of Sinterklaas) - Would it be more effective if I hire some teenagers in 'Piet' (Sinterklaas helpers) costumes to deliver the packages? - How many should I send? This would only be relevant for about two weeks.

Can somebody help me? Please rip this apart for me I won't cry. Good or bad what do you think?

This is the full unedited, raw, uncensored version. Skip the first 4 or so minutes to avoid the catch-ups, and the waffling of friends. Or watch it, to see if you'd fit in - plus you'd get to see Vegard's caravan. And if you're just watching for business, here's what we covered: - The call to action that can turn your direct mail letter into a response magnet - How to follow up with the right prospects without annoying them (and actually get results) - The real way to win high-value clients - and get them to say yes - How to build an email list that doesn’t depend on social media – the brutal truth about marketing - Why you should never bully prospects into your calendar - The truth about handling the dreaded price conversation - The critical elements that makes or breaks every direct mail campaign - Why you must be clear, not cute in direct mail if you want to win And more. Obviously. If you have any follow-up questions, or if something stood out to you - drop it below. Thanks to all those that came. Till the next one, next month. P.S. If you aren't a member of this community, you can rectify that silliness, by joining us for free here. Joining is a must if you wish to ask a question, join live, and secure future replays.

One of the things I am struggling with: When do you start sending the actual mailing? I am starting a new business, accounting services, and will need to find clients (otherwise there will be no business). I have an idea of what a quality client looks like, but I'm new to the game so its mostly based on assumptions. Same goes for their pains, preferred outcomes, etc. So, should I spent my time improving on my market research? Or start doing the mailings asap and use this as a learning opportunity as well as a way to fund clients? While writing this I already found my answer, but I'm still curious to see what you think.