Oct 29 • 📣 GENERAL
Seasonal themed direct mail?
I plan to send out Saint Nick packages to my target audience. In the Netherlands, there are a lot of traditions surrounding 'Sinterklaas'. Two of which:
1) chocolate in the shape of coins
2) Short poems to the recipient of a gift
So, I was planning to send the businesses a package (in 'Sinterklaas' wrapping paper) with the chocolate and the following poem (in Dutch and hand written):
'Saint Nick looked round at business floors, Where owners work through endless chores.
Invoices stacked, the numbers tight —But does your bookkeeper serve you right?
Or do they bow, with earnest face,
To rules the taxman loves to trace?
Saint Nick says: choose with steady hand,
A partner truly on your stand.
Then smooth your path, as profits soar,
And sleep in peace — forevermore!'
The poem was written and translated by ChatGPT. I'll probably change it a bit so it doesn't sound like I am willing to commit fraud.
Quistions: (apart from general feedback)
- Should I stay anonymous for a couple of days and follow up with a call and/or email? (the mystery is part of the fun of Sinterklaas)
- Would it be more effective if I hire some teenagers in 'Piet' (Sinterklaas helpers) costumes to deliver the packages?
- How many should I send? This would only be relevant for about two weeks.
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Seasonal themed direct mail?
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