Do I start direct mail asap? Or do the M82 things first?

One of the things I am struggling with:

When do you start sending the actual mailing?

I am starting a new business, accounting services, and will need to find clients (otherwise there will be no business).

I have an idea of what a quality client looks like, but I'm new to the game so its mostly based on assumptions. Same goes for their pains, preferred outcomes, etc.

So, should I spent my time improving on my market research?

Or start doing the mailings asap and use this as a learning opportunity as well as a way to fund clients?

While writing this I already found my answer, but I'm still curious to see what you think.

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Well Fed Renegades

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