I have a query on pricing. Let's say the regular price for my coaching program is $1000. Now, I conduct webinars every week and at the end of it, as part of my sales pitch, I offer the program at a discount of, let's say, $300 (so, people who purchase at the end of the webinar get it for $700). Sometimes, people are not able to make up their minds and they follow up over email or schedule a call in which case I still offer them the same discount. If someone follows up with me outside of the webinar (and has no idea of the discount I offer in the webinar), I sometimes offer them a smaller discount. In other words, I sell them the same product, same offer but at a different price. However, the truth is if that person had been present at the webinar, he could have gotten a bigger discount...and the thing is I run the webinar every single week, so the discount is offered every week. So, is it ok (and ethical) to sell the same thing to different people at different discounts when the heavier discount is available so often?

If I run FB ads for a paid webinar (registration fee, let's say Rs 100) and if my cost per lead is, let's say, Rs 500, then, if I increase my webinar registration fee to Rs 500, would the cost per lead increase too? What if I increase the webinar fee to Rs 1000 - will the cost per lead keep increasing? Will the CPL be always more than what I charge for the webinar?

We’re about to hit reset on this community. That means… - ✅ New trainings + course updates - ✅ Retiring stuff that no longer serves - ✅ Rebuilding this space around clarity, momentum + results - ✅ Simplifying the weekly structure (including the Thursday call with Dan) - ✅ Removing ghost members + low-effort content Because this isn’t a “join and disappear” kind of group. We’re curating a high-signal space for real entrepreneurs who show up, ask smart questions, share wins + stay in the game. If you're reading this — good. That means you’re still here for it. Want to make sure you don't get kicked out? 👇Drop a GIF, say hey, or tell us what you're most excited about. No pitch. No pressure. Just raise your hand if you want to stay in the room. We’ll take it from there. Let’s get it. PS. The New IG Ads Course and GPT Builder are 🔥🔥🔥🔥

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