Before the day runs away with you… What’s getting your attention today? One thing is enough 👇 • Something you’re focused on • A tiny win you’re building • A snag you’re stuck on No pressure to have it all figured out. Name it here and as a community let's try to help each other out!

If you joined The Content Shift anytime since Dec 23, this one’s for you 👋 I’ll be tagging a bunch of you here because full transparency… I missed some welcomes, and we’re fixing that now 😉 WELCOME: @Shane Renolds @Nathalie Gregg @Manda Jackson @Jill Rehman @Krista Brea @Natalie Graham-Long @Tim Stewart @Yasmin West @Barbi Wiest @Sabrina Nelson @Jenesh Napit @Melissa Boster @Juliana Matthew @Amanda Mirrlees @Lisa Black @Sherri Kenny @Jessica Jarvis @Kathy Fluch @Paula Henry @Eileen Bennett @Rose Colbourne @Rohit Nibariya @Laura Cooper Take a tour around. If you have questions I'm on Skool twice a day to answer and drop a post. If you want to learn something specific, don't hesitate to ask. I have been known to create a Classroom mini course to help you out! You’re officially part of a space where social media works for you, not the other way around. Less noise, more intention, and a whole lot of smart repurposing. Don't forget to introduce yourself here and get to know other members here. What’s coming up next 👀 ✨ Premium Members: The Content Shift Roadmap, featuring the Meaning Multiplier, is rolling out 🗓️ Our first live strategy session is happening Feb 12 I’ll be opening the next live date shortly, so mark your calendars

This came from a real community ask. 💛 @Helena Zebian wanted support for restarting a "dead" Instagram page, so I built a Relaunch Kit with a workbook, checklist, and story prompts for all of you. 🔄 Welcome to the 14-Day Instagram Relaunch

It’s Sunday. The week is still quiet. Before the next one starts pulling at your attention, let’s pause for a second and check in. Think back over the last few days. There was probably something that worked. Something you’re still figuring out. Or a thought that kept nudging you while you were doing everything else. That’s what this space is for. Use this thread to share anything that feels worth naming from your week — a small win, a moment of friction with content or social media, a decision you’re weighing, a shift in how you’re thinking about your marketing, or even something you chose to stop doing that created a little more breathing room. You don’t need to wrap it up neatly. You don’t need to have clarity yet. You can share one thing or a few. You can be clear or messy. Both are welcome. 💛

This week doesn’t need “big energy.” It needs simple, human content that reminds people: You’re here. You’re helpful. You understand real life. Here are 7 content ideas you can use in any industry (no trendy dances required). 1️⃣ “What most people assume about ___ (that isn’t true)” Bust a gentle myth or misconception your audience has. Examples: “Most people assume you need ___ before you can start… you don’t.” “Most people think ___ is expensive. It’s actually ___.” Conversation prompt: “What’s something people always misunderstand about what you do?” 2️⃣ “3 things I wish more people knew before they ___” This builds trust fast and makes you look experienced (without bragging). Examples: before they book before they buy before they hire before they commit Conversation prompt: “If you could protect someone from one mistake, what would it be?” 3️⃣ “Green Flag / Red Flag” ✅🚩 Still keeping this one because it SLAPS in every niche. Examples: ✅ Green flag: asking questions before committing 🚩 Red flag: rushing because they feel pressured ✅ Green flag: clear expectations 🚩 Red flag: vague “just do your thing” Conversation prompt: “What’s a green flag you LOVE to see in a customer/client?” 4️⃣ “The behind-the-scenes part nobody sees” Show the invisible effort: prep, sourcing, thinking, planning, cleanup, care. Examples: “What happens before the appointment” “What goes into a custom order” “The prep work before the final result” Conversation prompt: “What’s the most underestimated part of your work?” 5️⃣ “A common hesitation people have (and what I’d say to them)” This is empathetic marketing and it works unbelievably well. Examples: “If you’re worried about ___…” “If you’re nervous to ___…” “If you feel like you should already know ___…” Conversation prompt: “What do people hesitate about most before working with you?” 6️⃣ “One small upgrade that makes a big difference” Not a full overhaul. A tiny change with a big payoff. Examples: