Hey Guys, just wanted to share it because it helped me immensely at my cold calls scripts and my ad copy. And shoutout to @Hunter Larson as he mentioned it in a coaching call. This index basically tells you how complicated or hard something it to read and therefore the overall level of grade of speaking. Most people talk and perceive things on a Gunning Fog Index of around 7, so it absolutely makes sense to write everything in marketing with a Gunning Fog Index of 7. How??? Copy and paste your text into ChatGPT and tell him to rewrite the text in a Gunning Fog Index of 7. Literally do it with every script, ad copy, message you send, as it sound's the nicest, and you will be best understood.

Hello! Nice to meet ya'll. Seems like a great group of people! Before asking my question, let me give some backstory. I am running a social media agency and I have 1 client that's a painter. He's letting me learn the craft of ads and social media growth with his company and social media pages, so he is not currently paying me because I have not gotten him any clients. I have been working on his facebook/instagram/google business profile for the last 2 weeks, optimizing it and making it look much better and active again. Now, I am going to run ads for him starting on monday. My question is, the painter only gave me a budget of 100 dollars for the fb ads, how can i get the most out of these 100 dollars? I have many pictures and videos of him working that I can turn into creatives, but what should I expect with only 100 dollars for ads? I want to get him more clients as soon as possible, so the painter can put more money into the ads. I also know theres the new andromeda update as well, which made making ads different. Thank you if you read this and responded, I really appreciate. I actually started the agency a little bit more than 2 weeks ago! I hope everything is going well for yall in your journey of this business.

Since I started in the SMMA space, I’ve realized most agency owners don’t really own a business.They own a job… with extra stress. At $10K–$30K/month, they’ve built a limousine, but they’re still driving it. Running ads, replying to clients, fixing automations. And the truth is, as long as they’re the ones keeping it moving, they’re self-employed, just fancy freelancers. The more they drive, the less they can see the map that leads to the life they wanted. No time to think, grow, or lead a team. They wanted money for freedom, but the more clients they have, the less freedom remains. They should move to the back seat, closing deals while enjoying the ride. When I ask why they don’t hire someone to handle service delivery, like a driver for their limousine, I always hear: 1) “I can’t find qualified people.” 2) “They won’t deliver results like I do.” So they keep doing everything themselves. The same pattern repeats: They hire a closer → get more clients → get busier → hire random “assistants” without clear roles → stay trapped. When I ask what their long-term plan is, they say they’re “not thinking about selling.” So I ask, “Will you work in your agency until retirement?” and they admit they’ll probably just close it once they’re tired. After all the effort, stress, and years building their limousine, they’ll throw it away the moment they get bored. If you build your limousine the right way, you don’t need to drive it, you just need to let your team do it. If you stopped working tomorrow, how long would your agency survive?

Hey @Uncle Jimmy Mitchell I see a lot of agency owners trying to hire people from places like the Philippines, India, Africa, etc. The logic is that these reps speak good English, have a decent accent, and can hold a conversation. But here’s the concern: - Does it actually make sense to hire and train them for cold calling if they’re only on commission? - Cold calling is tough — business owners get calls daily, and just following a script with good English isn’t enough. - Motivation can drop quickly, and if they quit, all the time and training invested goes to waste. So, what’s your take?👉 Does this model even work long term?👉 How would you approach building a reliable cold calling team?

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