I’m working on a pay-per-show basis with my clients. I work with chiropractors and charge $40 per patient who shows up. Is that too low? How much should I charge per show-up appointment?

I’m running ads for a chiropractor and his target audience is pregnant moms. Do I need to use detailed targeting or open targeting for pregnant moms? currently I did open targeting and for one week I didn’t got any new leads, I did 18 to 44 age, gender : women. Where did I gone wrong ? How to run ads effectively for pregnant moms for lead generation?

the ads I’m currently running had a CPL of $6 before 2 days, now it went to $8, I was planned to increase adspend to $25 from $20, is it a good time to increase? Client agrees for $30 adspend but I don’t know how frequently to change and increase it to 30, appreciate if anyone helps!

I’m running Facebook ads for the first time, currently I started running ads for chiropractors what’s the KPI and Metrics I need to aim for a steady performance, appreciate if someone helps, thanks!

hi guys do you try to go for the one call close even with cold prospects such as the ones from cold calling, or do you split the call at the end of discovery and schedule another call then? i've heard a couple guys doing it this way, so they send some "homework" (videos and such to watch) to the prospect in the meantime to sort of pre-handle objections and build trust. if you do go for the 1 call close, do you send anything to the prospect before the call in terms of resources? (text and email FUs included)