This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week

I bet you heard about the bold statement: "To grow on social media, you need to stick to one niche." But.. If you want to be serious about building your personal brand, that is just the worst advice you can ever take. - (!) According to Ryan Magin - the guy who invented the bold subtitles; responsible for Hormozi's, Grant Cardone's, Ryan Pineda's, Anik's, King Keto's and 20 more top educational influencers' reels. Sure it’s good to be known for your craft and be an authority in your area of work, but from the algorithm’s perspective, it’s way easier if you’re also experimenting with “broader” type of content too! Also wanna refer back to Andrew's post from 2 days ago "I spent $20k to learn how to go viral" where the lads stated the formula for going viral is using Pop Culture in your videos. Well, Ryan Magin's approach is something similar, but instead of Pop Culture he's saying: "Don't be afraid to escape your niche and talk about ANYTHING LIFE RELATED." At one point even his bio was: "Giving random life/video advices" Let me tell you why: Let’s say you stick to one specific niche - let it be anything, for the sake of example make it “video editing”. When you make a video about "making videos" or "how to edit videos" then TikTok knows to show that content only to people who have expressed interest in other videos about that same interest. So in the video editing case there is a much smaller percentage of people that will resonate with that video therefore limiting the amount of views. And that’s RELATIVELY SOO LESS EYEBALLS for your videos, because let’s say only 0.05% of TikTok’s overall users engaged with “video editing” content so far.. So that’s why the Big Guns who have millions of traffic on their accounts DON’T stick to one specific niche. That’s why you can see Business-coaches talk about life-advice, relationship advice, general money-hacks and literally EVERYTHING that can benefit the ordinary people.