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Daily Email House

470 members • Free

26 contributions to Daily Email House
[Small Win Saturdays] What's yours for this week?
Riding on @Chavy Helfgott small win post... I wanted to ask, what's your small win for this past week?
3 likes • Feb 1
@John Bejakovic If you ever find a way to make follow-ups any fun, sell the info will ya'? The mental disjoint between sending daily emails (sparks joy) and sending recurring reminders about things we've already talked about (does not spark joy), is wild. I've had several people refer me, and then the person who "desperately" needs help, right the F*** now then proceeds to ghost me after the first email and never gets back to me. 4 Follow ups later it's still nothing but radio silence. Man, that shit grinds my gears. I've also come to the conclusions that someone who is too busy to get help would be a terrible client. But still... 'grinds ma' gears.
3 likes • Feb 1
I haven't emailed my list in months. Today some rando signs up, replies to my absolutely INSANE welcome email, and became a $25 customer of my most addictive and impressive low-ticket offer ever. So with zero hours of work and 25 crispy smackeroos made, you can say my pay-per-hour is infinitely high right now.
Small win
After months of only sending 1-2 emails a week, this week I sent out four! Let's see if I can keep this up next week.
4 likes • Jan 31
One: Congratulations on more email volume. Two: I'd also like to remind you that if you "only" send out 3 emails per week, not 4, then you're STILL making progress compared to the 1-2/week you used to send. 1. Raise your bar at a pace that you can keep up, or you're setting yourself up for failure. 2. Compare your numbers only to your own numbers, and... 3. Compare your numbers over a long time frame, not momentary snapshots. You got this!
Thread of Woes
Starting this hoping to whine and dine or something.... Maybe others can share their writing (or otherwise) woes, too. So, to start off, am I the only one who thinks "The food was delicious" is better than "The food tasted delicious?" I mean, I get the hate we give the "be" verbs... but c'mon (aforementioned "writing tip" spotted on twitter)
1 like • Jan 28
@Matt Perryman 1-2% conversions is the name of the beast when you're going direct response. And to be completely honest, those conversion rates absolutely decimate my motivation when I have to do those 100 outreaches manually. Doing things differently is part of the usual marketing strategy so depending on your communication style and what you ARE willing to do differently, then you might actually have a competitive advantage, albeit one that's near impossible to spot when you're still doing all that manual lead gen. ### I don't know if you have money to spare, but I can hook you up with a $7/month facebook ads targeting coaching program, that is built on sound principles, not hack-of-the-month bullshit. NO, it's not my program. No I'm not making affiliate income, I'm telling you this as a way to offer something that might ease your grievances. The ads strategy builds a "conveyer belt" of cold-to-sold leads that works kinda-sorta like email marketing, with the biggest difference being that Facebook knows who your "list" is, you don't, but you can market to them all the same. It's a two step strategy that first uses a certain kind of ad to figure out who's marginally interested in your offer and then uses a second kind of ad to selectively retarget only the most interested, and thus spend your primary ad spend on those who are closest to converting right now. The general consensus is that it'll take you about 3 months to generate a solid, consistent and predictable flow of clients, and the paid ads strategy costs about $500-$900/month to run. Once it's set up, it takes about 1 hour/week to update, tweak and maintain. So, a loss in the beginning and then it starts printing money. I've seen STUPID ROI from people I trust. So my gut feeling is that it's way less bizoppy than most paid ads strategies out there. Let me know if you're interested and I'll talk with the owner to see if I can send you an invite link (It's invite-only right now IIRC).
0 likes • Jan 29
@Matt Perryman Chat message sent.
Inspiration vs. Motivation?
Last night, I was reading a book about direct marketing and came across the following: "What I've learned is that if you want to get somebody to do something, motivation is extremely short-lived. It's a poor source of fuel for succeeding at anything. It burns out quickly. You can motivate someone to take action, but they'll inevitably lose that motivation because it's just a spike in energy. Inspiration, however, provides slow-burning fuel that lasts much, much longer." I've long known about the power of inspiring people to get them to take action. But in my mind, inspiration and motivation are pretty much the same. So maybe I wasn't inspiring all this time, but was motivating instead? Can you clear this up for me? What's inspiration to you? And what's motivation? And what are some examples or techniques of each that you've used or had used on you?
Inspiration vs. Motivation?
1 like • Jan 27
@Cl Webb Oddly I've seen a Stanford psychiatrist say the exact opposite thing. Get Ready For A TED Talk. WITH REGARDS TO MOTIVATION: > "Motivation is the ability to hold only *one* single thought in your mind." -Alok K. Which makes sense to me, and also serves as a wonderfully self-serving explanation for why so many wildly unintelligent people are financially successful; They're simply unable to think of anything but making more money. As long as you can maintain your inner vision only on doing The Thing, then you'll do The Thing. It's only when you got squirrel brain that wants to go skiing, play games, tidy the fridge, sort your lint by color and/or shout at birds that you get distracted from doing The Thing. That's why so much written motivation focuses the reader's attention on only one thing, but does so by focusing attention from so many angles that you're practically drowning the reader in prompts to do The Thing. IOW: If you can make your reader associate the sound of their alarm clock with missing your product, if your reader associates the daily commute with missing your product, if your reader associates standing in line in the supermarket with missing your product, if your reader associates the Karens at the HOA with missing your product. If all those daily annoyances flash an image of buying your product, then it's a pretty good bet you're getting a new client soon. WITH REGARDS TO INSPIRATION: We know from psychology that there are 3 things that determine your goals: 1. Your level of confidence determines the *scope* of your goals - the more trust you have in yourself, the higher you believe you're able to reach. 2. Exposure determines what you believe is possible. That is the inspiration part 3. Your desires and personal values. So you have a filter wrt what you're willing to accept as a worthwhile pursuit (3), and you have your domain specific confidence that establishes the scale (1), but much of the inspiration comes from exposure (2).
2 likes • Jan 27
OMG FRED WHAT'S THE POINT? 1. Seek healthy stimulus to expand what you consider possible. 2. Use environment, habits, schedules, peer support and brain training to focus your mind towards The Thing you'd like to get done. 3. Work at the upper end of your confidence, not the attained levels of someone else's achievements
How many $k do your susbcribers spend?
I saw at least two House members send out a "My surprising purchase" email today, based on this post yesterday. Did you find out anything interesting about your readers' spending habits? Any shocking facts? So far our highest-ticket info marketing purchase item is $44k (and it was worth it). Maybe your readers have that beat?
1 like • Jan 24
@Maliha M Wouldn't that just be the equivalent of half-a-year's worth of couples therapy?
1 like • Jan 24
@Maliha M Get ready for some retargeting ads that needs some explaining when your SO sees them.
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Frederik Beyer
5
349points to level up
@frederik-beyer-9140
Hockey player, Lindy Hopper, SciFi nerd, Scientist, Carpenter & Copywriter. So high in trait openness it's likely ADHD.

Active 17d ago
Joined Oct 25, 2025
ENTJ
Denmark (UTC+1)
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