Ever thought about starting a podcast but keep talking yourself out of it? You’re not alone. I felt the same way before I started. Not long ago, someone asked me if podcasts actually help sell products or services and why so many people hesitate to start. I knew exactly how they felt. Fear of failure and “what ifs” held me back too. But here’s what changed my mind: 45% of podcast listeners have a household income above $250,000 per month. That’s a big, engaged audience with real buying power, tuning in every week. And when you interview people, you bring out real stories, real challenges, and real wins. Listeners connect with your guests, and with you, on a personal level. That trust? It often turns into business, not just listeners, but loyal customers. If you’ve wanted to launch your own podcast, don’t wait for everything to be perfect. Start with what you have and let your passion lead the way. Your story, your voice, and your point of view—they all matter. Ready to press ‘record’? Your next listener—and maybe your next client—is out there waiting.

THE CENTRAL THOUGHT IS - ONE MAIN FUNNEL EVERYTHING I DO IS NOW ALIGNED TO: CONSTRUCT-ASSIST-"TRAFFICIZE*"-SUPPORT MY ONE MAIN FUNNEL EVERYTHING! *TRAFFICIZE = CONSISTENT PREDICTABLE ideal traffic in ideal quantities THAT IS MY DEFINITION OF A TRAFFICIZED FUNNEL It can take some "trial and error" to reach an *OPTIMIZED TRAFFICIZED FUNNEL = OTF = ALL ASPECTS: CONSTRUCTED-ASSISTING-SUPPORTING ARE NOW OPTIMAL WITH MY TRAFFICIZED FUNNEL ( MY FUNNEL HAS CONSISTENT PREDICTABLE IDEAL TRAFFIC IN IDEAL QUANTITIES)

I need 4 more points for level 6 should be able to get them today

I just finished listening to an episode of Sales Funnel Radio by Steve Larsen, and it reinforced one of the most overlooked but critical aspects of marketing and sales: the power of entry points. Most businesses don’t have a sales problem…they have an Entry Point problem. If you’re relying on one way to bring people into your world, you’re making it way harder than it needs to be. What I Learned: The Importance of Entry Points Steve’s success didn’t come from doing more work…it came from creating more entry points to the same offer. Instead of just running traffic to one funnel, he: ✔️ Built a quiz that led people to the webinar ✔️ Created a 5-part mini-course that directed them to the webinar ✔️ Offered a bonus for affiliate buyers that included access to the webinar ✔️ Repurposed webinar content into podcast episodes and email sequences ✔️ Used different content formats to match different buying preferences The takeaway? People buy differently! Some love webinars, others prefer a challenge, a short VSL, or even a simple email sequence. The more entry points you create, the easier it is for your ideal customer to say yes. How You Can Apply This Right Now: If you already have a great offer, here’s how you can increase sales without creating a new product: 1️⃣ Audit Your Current Entry Points – Are you relying on just one way for people to find your offer? If so, it’s time to diversify. 2️⃣ Match Entry Points to Buying Styles – Not everyone loves long webinars. Can you create a shorter VSL, a challenge, a mini-course, or a quiz to lead people in? 3️⃣ Leverage Organic & Paid Traffic – Steve ran all his initial entry points organically, THEN started adding ads. Start by optimizing free methods before scaling with paid traffic. 4️⃣ Test & Optimize – Not every entry point will work. But if you test, tweak, and track results, you’ll discover the best paths for your audience. How I’m Putting This Into Practice: ✔️ I can use this to identify new entry points for my clients to increase conversions.