Copywriting Unlock for Y'all!!! ๐คฏ Major ๐
Hey crew โย simple Copywriting unlock that has helped me draft emails, website copy, etc. in the last month. Use ChatGPT. *duh!* okay but it's HOW you use it that's the major ๐ Stop thinking of ChatGPT as a chat/search tool. Start thinking of it as a role playing tool. If I were to request email marketing copy and I'm in the fitness niche for example it might look something like this: Me: "Imagine you are a 20 year veteran of the copywriting industry specializing in helping boutique pilates studios and yoga studios DOUBLE their prices by attracting higher quality members with effective and high converting website and email copy. You've served X number of clients already and are sending out an email campaign to a targeted list of studio owners to win them over as clients. Using what you know as a 20 year veteran of the space, write an email subject line and body that has a high likelihood of converting aka requesting more information" ChatGPT: response Me: "Great, but make it simpler and under a 5th grade reading level" ChatGPT: response Me: Great, now make it present active voice ChatGPT: response Me: Great, now add in some humor and make it sound more human ChatGPT: response Me: Awesome! What would be the best time of day to send these so that the owners of a studio reads it? ChatGPT: response Me: I'm so happy I don't have to pay you :P thanks! -- There's a Hormozi quote that brings this home. *โThe point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.โ* Similarly, the point of good copywriting is to get permission for their attention on the next line. Use that as your Occam's razor and you'll cut out all the fat.