Day 3 – Set Up Your Whole Funnel Framework
Aaaand no sky scraper is built without strong foundations, so let's get that done on day 3: Establishing The Opt In. Yesterday, you outlined what you’re selling. Today, you’ll map exactly how people will find, trust, and buy it. This is your funnel framework, and it’s a LOT simpler to build the funnel when you start on paper, so do just that. Here's the daily task: ✅ Core Action: Map the funnel: - Lead magnet opt-in page - Thank you page - Sales page - Order bump - OTO - Confirmation page 🎥 Content Action: Story video: “How this funnel is going to work.” -- How have I done this? Let me explain the nuances of each step of the funnel. 1️⃣ Opt-In Page - Introduce the value or Big Promise of your flagship offer, in the form of a lead magnet (free or paid) - Make sure the lead magnet is HYPER focused on exposing the problem your flagship offer resolves - Don't fix the problem in the lead magnet, but show with case studies (for example) how easy it can be to resolve the problem - Capture emails and send the lead magnet 2️⃣ Thank You Page - Make sure they understand how they will get the lead magnet - If via email, tell them to check their inbox to confirm they received it. - Tell them, unashamedly, what NEXT STEP they can take with you to resolve the problem and get more of what they want 3️⃣ Sales Page (present your offer) - Basically? Put your offer stack from yesterday into a slide show, and record yourself presenting it - The same content you present in the video? Write it out below the video in bullet points + benefits 4️⃣ Order Form and Order Bump (quick add-on) - You can make this a separate page, but honestly, I like slapping the checkout module on the bottom of my sales page. - Add the order bump at the bottom of the checkout, and add a picture AND description to it. Why should the lead buy it? 5️⃣ OTO Page - You have extra things, remember? From yesterday? Drop those into next-pages in your funnel, one page for ever OTO. This is where Upsells and Downsells can become valuable strategies.