Day 3 – Set Up Your Whole Funnel Framework · Selling Online / Prime Mover

Day 3 – Set Up Your Whole Funnel Framework

Aaaand no sky scraper is built without strong foundations, so let's get that done on day 3: Establishing The Opt In.

Yesterday, you outlined what you’re selling.

Today, you’ll map exactly how people will find, trust, and buy it.

This is your funnel framework, and it’s a LOT simpler to build the funnel when you start on paper, so do just that.

Here's the daily task:

✅ Core Action:

Map the funnel:

🎥 Content Action:

Story video: “How this funnel is going to work.”

How have I done this? Let me explain the nuances of each step of the funnel.

1️⃣ Opt-In Page

Introduce the value or Big Promise of your flagship offer, in the form of a lead magnet (free or paid)
Make sure the lead magnet is HYPER focused on exposing the problem your flagship offer resolves
Don't fix the problem in the lead magnet, but show with case studies (for example) how easy it can be to resolve the problem
Capture emails and send the lead magnet

2️⃣ Thank You Page

Make sure they understand how they will get the lead magnet
If via email, tell them to check their inbox to confirm they received it.
Tell them, unashamedly, what NEXT STEP they can take with you to resolve the problem and get more of what they want

3️⃣ Sales Page (present your offer)

Basically? Put your offer stack from yesterday into a slide show, and record yourself presenting it
The same content you present in the video? Write it out below the video in bullet points + benefits

4️⃣ Order Form and Order Bump (quick add-on)

You can make this a separate page, but honestly, I like slapping the checkout module on the bottom of my sales page.
Add the order bump at the bottom of the checkout, and add a picture AND description to it. Why should the lead buy it?

5️⃣ OTO Page

You have extra things, remember? From yesterday? Drop those into next-pages in your funnel, one page for ever OTO. This is where Upsells and Downsells can become valuable strategies.

6️⃣ Confirmation Page (welcome and next steps)

This is possibly the most important step in the whole funnel, because its where you confirm, for your buyer, that they made the right decision.
Congratulate them, make them feel warm and fuzzy. Throw a video of yourself celebrating them onto the page.
Tell them how to access what they bought.
Ask them to recommend it to a friend. Want to level up? Give every buyer an affiliate code.

Woof that was a lot. Here's the video script I wrote to go along with it.

🎥 Content Action:

🎯 Script Angle: “Most business owners still reply manually to every DM and email.”
🧠 Opportunity: “They’d rather pay someone to automate it, so they can get their time back.”
⚙️ Mechanism: “That someone could be you, even if you’ve never built a chatbot before.”
🏹 Strategy: “Curious how that works? I’m sharing real examples this month.”

You don’t need fancy software yet. Just get it on paper, and drop your ideas as comments below!

FOLLOW ALONG

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