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Owned by Keith
Built Different™ - ego-free training for men who refuse to back off. Joint-friendly volume, mind-muscle focus & straight talk on what actually works
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195.9k members • Free
148 contributions to Built Different™
9h •
Your Wins
I want to hear from you these last 7 days. Not about a massive transformation. Not about a PR. Just one thing, one small win from the last 7 days. Maybe you got to the gym when you didn't feel like it. Maybe you swapped out one bad meal. Maybe you finally dropped the weight and actually felt the muscle working. Small wins build big men. Drop yours below. Seriously. This community runs on the guys who show up and share what's real. Someone in here needs to hear that it's possible. Comment your win below 👇
0 likes • 9h
Great question, and one I get a lot. For men over 40, the lower back is a critical area, not just for aesthetics, but for longevity and everything else you do in life. Here's what I focus on: Dumbbell rows, done right, this is the king of lower back and overall back development. The key is the hinge. Lead with your elbow, feel the stretch, don't chase the weight. If you're thinking about how heavy the dumbbell is, you've already lost the connection. I Hyperextensions / back extensions, controlled movement, no jerking, focus on squeezing the lower back at the top. 4-5 sets, 15-20 reps. Feel every rep. Deadlifts with dumbbells or light barbell, if your back and hips allow it. Not about loading heavy. About the hinge pattern and keeping the spine neutral. If you feel it in your lower back in a bad way, you're going too heavy. Bird dogs, don't overlook this. Bodyweight, controlled, great for lower back stability and spinal health. This is the one most guys skip because it doesn't feel impressive. Those are always the ones you need most. The principle is the same across all of them: mind-muscle connection over load. Your lower back responds to tension and volume, not ego weight. The guys who blew out their lower back are the ones who forgot that. What's your current situation, are you dealing with any existing pain or stiffness, or building from scratch?
1d •
Weak areas
Hi Keith, I have a question? I’ve noticed that my left arm is not as strong as my right arm. Sometimes I can’t go as far as I’d like to because of that. What would you suggest I do with my left arm?
0 likes • 1d
That's actually really common, most guys have a dominant side that's stronger and the gap can widen over time especially if you've been training with barbells where the stronger side compensates. The fix is pretty straightforward. Switch to dumbbells exclusively for a while and let each arm work independently. Start every set with your weaker left arm first, match whatever reps you get with your right, and never let the right side do more. The weaker side sets the standard until it catches up. Single arm movements are your best friend here, single arm curls, single arm rows, single arm press. Give the left side no choice but to do the work on its own. What exercises are you noticing the imbalance most on?
0 likes • 1d
Try going a little lighter with the weaker arm. I have also noticed that my left arm is stronger at times than my right and my right bicep is a little bigger than my left. Some of this stuff we can’t make up as we are truly all Built Different 💪🏻. For application if you go a little lighter you can connect more and start building on it until you potentially catch up with the other side.
Feb 19 •
Built Different Premium Is Here
The men getting the best results in this community have one thing in common… they stopped winging it. They're following a structured system built specifically for men over 40. Not some generic program designed for 25-year-olds chasing ego lifts. A complete, methodical approach that builds real muscle, strips fat, and keeps your joints healthy for the long haul. That's what Built Different Premium is. Here's what you get: ✅ Full Built Different Training System — 10+ complete programs for building muscle, losing fat, and training smarter after 40. Free members get 3-4. Premium members get everything. ✅ Monthly Live Coaching Calls — Group sessions with me starting March. Deep-dive Q&A, form checks, direct accountability. Completely hidden from free members. ✅ New Exclusive Content Every Week — Advanced training protocols, nutrition strategies, and techniques you won't find anywhere else. Premium-only. Every week. ✅ Direct 1:1 Access to Me — Message me personally for form checks, programming questions, and guidance specific to your situation. ✅ Form Check Video Reviews — Send me footage of your lifts and I'll review them directly. No guessing if your technique is right. ✅ Priority Access to Everything New — New programs, content drops, and resources before anyone else sees them. Plus everything in the free community stays. Most men over 40 are training hard but training wrong. The information they need exists - they just don't have the right system or someone to hold them accountable. That's exactly what this fixes. → Upgrade to Premium here: https://www.skool.com/built-different-life/plans
1 like • Mar 8
Thanks Mark! Welcome again to our brotherhood and community!
0 likes • 1d
@Dave Nelson 🙌🏻👍🏻👍🏻💪🏻💪🏻
2d •
Feelin it
Great chest day. Really starting to get mind muscle connection. Thanks Keith for the squeezing hand together to really dial in where you should be feelin it
0 likes • 2d
Awesome! Love this! 🫵🏻🫵🏻💪🏻💪🏻💪🏻
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@keith-hanenian-7640
Ego-free training for men who refuse to back off. Joint-friendly volume, mind-muscle focus, and straight talk on what actually works.
Active 35m ago
Joined Nov 17, 2025
Tampa
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