(Not with you, @John Bejakovic. With writing emails.) I've written 110 emails by now and the journey has been nothing short of amazing with many hidden benefits that really belong on the sales page. 😍 I expected to get increased clarity about my message, and was surprised right away about just how much clarity it gave me. I figured there would be increased reader engagement, but I had no idea the depth of connection it would create. But here are some of the benefits I didn't see coming: - New offers appear that I never planned to write. Somehow they appear out of thin air! - Building out my sales letter with testimonials and a double guarantee -- without sitting down to "work on my sales letter." - Love letters and comments from readers. - My business is evolving with new events and services as I type them. - My personal growth journey is documented in these emails; it gives me a place to articulate insights and take them deeper through sharing. - Two people inquiring about my new 1 Year Being Unstoppable Mentorship with the disclaimer "it's not affordable." I didn't see that coming! It really is building up desire to work with me. When I reach out to people who are engaging to explore 1:1 coaching with me, they're an easy yes. Here are some of the comments that have come in: " I can’t get enough of your writing! (I quote you to my husband frequently!)" "I'm so drawn in! I can't wait to read your emails. I would LOVE to work with you!" "You are really good at the writing shit." "I couldn't stop laughing!!! You're hilarious😂" "I had been meaning to go to Belgium for a while - decided on the country, rough area, etc. - and even started non-commitally asking people about the process. The problem was, I never hit the trigger. I found myself worrying 'what if they reject me?' - but your emails helped me realize that by doing nothing I was as-good-as rejecting myself! That realization encouraged me to start the administrative journey and make my going to Belgium inevitable."

Grandpa Frost is here with your promised New Year's present... Heart of Hearts: How to discover what people in your audience really want, so you can better know what to offer them + how to present it The Heart of Hearts training will happen live, next Thursday, January 30, at 8pm CET/2pm EST/11am PST, on Zoom. You can register to join here A word to the wise: Yes, Grandpa Frost is bearing gifts, and yes, he comes originally from a true socialist country, where lots of things were supposedly "free." But times have changed. Grandpa Frost has had to adapt and become a bit of a money-seeking capitalist to get on in life. So while the Heart of Hearts presentation will be absolutely free, Grandpa Frost will be turning the recording, along with some other goodies, into a paid offer. All that's to say, if you're interested in the topic of figuring out what people in your audience really want, then I encourage you to sign up above and to be there live on Thursday.

Last week, we had contest here for the best email "success." 10 people joined in and had good things to celebrate from their daily email habit, everything from sales... to replies... to winning a $2k prize... to fun writing... to the simple accomplishment of sending out an email. Of course, as the entries started arriving, I realized I'd gotten myself into the unpleasant position of having to judge and decide who wins. Everybody who entered had a good claim. I'd have to disappoint all but one person. But a promise is a promise, so here goes: Lights, please... Drum roll... The winner of the inaugural Daily Email House weekly contest is... @Maliha M with her 3-line daily email which brought in 5 sales. Here's why I decided to award Maliha the presitigious "Prime Emailer" status for the week: 1. Her email made a nice amount of sales. It's a good reminder that, while we talk a lot about writing interesting emails, and growing our list, and having fun doing it, we still sell something, and regularly, in order to make everything else possible. 2. Maliha's email was all of 3 lines, basically, "There's a deadline to get a discount on my new offer." But would that have made five sales had Maliha not been sending dailyish emails to promote her offer before that... to build up trust with her audience... to keep her audience engageed and interested for weeks or months in the build up to this? My contention is no, and I think Maliha's super simple email backs me up when I talk about the value of consistently sending emails. Along with the prestige of being called Prime Emailer for a week, I also promised the winner another prize. Maliha, the prize is your choice of: 1. A colorful postcard from Barcelona, or a bar of chocolate (hat tip to Sean D'Souza) 2. A Heart Of Hearts one-on-one consult (from our poll earlier, "How to discover what the people in your audience really want") 3. Your personal copy of my 3rd Conversion training, about how to goose consumption and digestion of what you sell

I'm pulling together all the ideas that were shared in the JV Battleship post into a playbook for successful JV outreach. In the meantime, here's a case study you may find useful and motivational. Back in 2021, I pitched Derek Johanson of CopyHour on being my first affiliate for what would become my Copy Riddles program (at this point, it was just an idea). My list at the time was something like 150 people. I didn't have a fraction of the industry standing that's built up since then. Derek certainly didn't know me, or really have any reason to know me. I opened things up by replying to one of Derek's broadcast emails with the message below (first image). A few things to highlight: 1. I didn't start a new email thread, or write Derek out of the blue. Instead, I replied to one of his own broadcast emails. Meaning, I demonstrated I had somehow already given him something, however small — I was already signed up to his list, and reading his emails. (To make it doubly clear, I stated that in my first sentence. He could easily check that I'd been signed up to his emails for a couple years.) 2. I immediately went to work building up my status — I said I was a working copywriter, and that I was in Dan Ferrari's expensive and limited coaching group. (I knew Derek knew of Dan Ferrari and his coaching group, since Dan is one of the big success case studies for CopyHour.) 3. I mentioned I had promoted CopyHour to my list before (as I really had). I don't know if I had managed to drive any sales for Derek at that time. But just by promoting him, I had said nice things about him, and I had sent some people to check out his sales page. This connects to point 1 above. It's reciprocity, or less mercenary-like, it's simply doing something for people first, without asking. 4. I made the smallest possible ask. Rather than asking Derek if he wants to become my affiliate, I asked simply if he is open to hearing me out.

Back in 2021 a guy signed up to my email list. I got a notification about it as I do for all new signups. I checked the name. Jack. The last name sounded familiar. I double checked. Yep. It was a young guy, the same Jack who had started working recently for Rich Schefren as a copywriter. Rich had mentioned Jack on a livestream a few times, and said he's going to be a big name one day. So I sent Jack a 1-on-1 email that said: === Hi Jack, I saw you signed up to my newsletter today. I normally do a bit of detective work to find out who a new subscriber is, but I knew your name already. Rich Schefren talked you up on a recent livestream and said you are going to be a big name in the industry. What are you working on these days? === Jack replied. We exchanged a few more emails. Then we got on a call and I guess talked copywriting. Fine. Fast forward a few weeks. Jack was reading one of my emails. He remembered something we had talked about on the call. He looked up one of my older emails, which talked about Rich Schefren and Mark Ford. He sent this email to Rich. Rich liked the email. He forwarded the email to Mark Ford. Mark ended up signing up to my list as a result of all this. Over the next few weeks, Mark forwarded some of my emails to people in his circle. In case you don't know Mark, he's one of the guys who built up Agora into the biggest direct response info publisher out there. His "circle" is made up of hundreds or maybe thousands of the world's best marketers and copywriters. Many of them ended up signing up to my list because Mark recommended me to them... because Rich recommended me to Mark... because Jack recommended me to Rich... because Jack and I got on a call... because I wrote Jack a one-to-one email, which started a conversation. *** Magic List-Growing Secret #2 That Big Email Doesn't Want You To Know: Interacting with people who join my list or are already on my list *** I've done this over and over and over. People sign up to my list.