I'm a little bit of a domain hoarder. So here's what I did. For me, my company name, MessageSpecs.com came first. Because that was what I was doing most of my revenue-generating business under (consulting and coaching). So that was what I used for my main site. I also had my name (first+middle initial+last.com) for YEARS as a separate personal blog. When I launched the company page, I just made that a redirect. Recently, my first+last.com came available and I got that and pointed it to the company's page also. When I sort of landed on my "identity" as the "Nerd That Talks Good," I bought that domain as a joke. But I pointed it as a redirect to the main company site also. But, working with the Book Launchers team, we landed on a book title "Be a Nerd That Talks Good." So I started just telling people they could find me at nerdthattalksgood.com/book. That seems to work out. I've also got a podcast "Nerds That Talk Good," so I verbally say nerdthattalksgood.com/podcast and it forwards to the messagespecs domain. The way I look at it, all roads lead to my company, which is what I'm driving traffic toward. But the on-ramp to get there might be different depending on the audience. Regardless, I make my site's landing pages VERY obvious that they're on the right site. Because the domain ultimately resolves to MessageSpecs, which may not be what they were expecting.

@Heather Lyn, overcomplicating AV is my favorite thing to do! :) I once built a whole "game show control box" for one of my talks (photo). But, if you want to keep things to a minimum, I would recommend (if the venue allows it) to present from your own laptop with your own presentation remote. That way, you're the most comfortable with the tech stack and there's a smaller chance of the slides displaying incorrectly or you getting confused by the controls. Same with mics. I'm a fan of the Rode Wireless Go mics and usually tuck one into my outfit (with a small lavalier) whether I'm using the venue's mics or not. Because they record on the device and I get a "safety track" of what I said to review later. PowerPoint is my preferred platform. But I do replicate my slides in Google Slides for accessibility, in case I have to present from someone else's machine. It's easier to just send them the link to access it. Hardcopy worksheets are always nice, especially since you can include CTAs and links to other resources, to drive attendees to your website. Not a lot of earth-shattering advice, I know. My sessions are typically really complex, including note cards, stickers, etc. Here's an unlisted video from a conference talk/workshop I did last year where I included ... everything. https://www.youtube.com/watch?v=8klYckOWIbU

I forgot to intro myself here also. I'm Joel, the Nerd That Talks Good. My book dropped last week and it's already picking up steam!

@Heather Lyn, Thanks so much! I get a lot of folks asking me about personal branding. And it's not that much different than corporate branding. It's just a LOT more personal. :) Mine developed over time.

@Michele Rosenthal I include “ask me where I get my awesome glasses from” as an option on my contact page. I swear, I should see if the frame designer I prefer will sponsor me. 🥸

@Michele Rosenthal, hahah. I guess I have to get back to them on that. They're called Kala Eyewear, and they have the best (as far as I've found) perfectly round frame styles on the market. Most other "round" glasses are either comically small or too chunky for me.

I'm big on the heart, head, gut method. ❤️ 🧠 🍔 I can't wait to hear what you think of the rest of the book, @Heather Lyn