Organizing the data; seeing it in the context of a bigger picture. After spending several years taking notes on a number of topics that I thought had value and wanted to share in thoughtful and coherent way, it turned out to not be as simple as just drafting an outline. The connections between topics weren't clear in a satisfying way. I spent a lot of time thinking about it developing a number of outlines that didn't quite work. Then I found a book about learning and the method that author used to develop his book, using a 'memory map'. Julie has talked about it. In any case, once completed the memory map allowed me to visualize information from a number of notebooks I had on a number of subjects, in a relatively short time. When I looked at the final memory map, which was a number of sheets of paper taped together on the floor, a few months of struggle came together almost instantly. For anybody struggling with information overload, I highly recommend this technique.

@K J One other benefit is that when it all came together, many of the topics I had made notes on didn't make it into the book. Perhaps as much as 40%. I now have memory map as resource to look at to remind me of the topics which didn't make it, that I can easily reanimate as blog topics in launching my marketing campaign and building the brand.

Hit the publish button this month!

Julie and Sarah, Thank you for your responses. The advice and video were very helpful. I've only been here a few days and I can't tell you how happy I am that I found this community!

@Rob Cole I decided to go with branding myself, although I still have the domain for the publishing company, should that make more sense at some point.