I have a free pre-recorded video masterclass/webinar as my lead magnet. My paid course teaches web design, using a particular piece of software called 'Bricks builder'. So my class is titled '3 Reasons Bricks Will Level Up Your Web Design Workflow'. It's aimed at web designers currently looking for a better solution for creating websites, and the class is designed to help them realise that Bricks is a great choice for them and solves a lot of their problems. It definitely includes some 'how', to demonstrate the quality of my teaching. But it's also a lot of higher level 'why'. https://www.davefoy.com/l/bwb-mc01-reg/ I do have some much smaller lead magnets (more like content upgrades - cheatsheet PDFs, templates, things like that) that I give away in specific YouTube videos etc, which then pitch the free masterclass as the next step. I know I could instead just have a much smaller lead magnet, but for what I teach, it really helps for prospective students to have a sample of how I teach and to get to know me. The funnel is evergreen, using Deadline Funnel for urgency. I'd say 50% of traffic to the reg page is organic, 50% FB ads. We spend about $2k/mth on ads, getting approx 5x return on ad spend. Happy to answer any questions!

This is a subject very close to my heart. This is what I do: https://www.davefoy.com/8-week-cycles/ The gist is, the whole team take a week off every 8 weeks. 6 weeks of focus on one major deliverable, a week of mop-up and planning, and then tools down. It’s been hugely transformative! Happy to answer any questions. :)

@Mariah Coz Perfect 👌 😍

@Janna Melissa Sounds like a great low-tech option right now! What course platform are you using btw?

By the way, Vimeo videos are super easy to download, even with security switched on. No video hosting’s videos are impossible to crack. Wistia’s are the hardest, but they’re easy if you know how. If you’ve ever had your courses appear on a ton of illegal bootleg course sites, you’ll know. :) There’s nothing you can do to stop determined people illegally downloading your videos. I’ve found it best to just accept that fact and let them get on without. They’re not my customers anyway, the people buying courses from those dodgy sites wouldn’t have bought my course anyway, they don’t get updates, they don’t get support, etc.

@Christina Lopez No no, I wasn’t posting that often actually! On average maybe once every 3 weeks. But I did also do a lot of webinars at that time. And I was teaching a particular web design tool that was very new and very hot at the time, loads of people looking for a guide. I think it was maybe unusual growth!

@Christina Lopez No problem! Always happy to help. Good luck!

I could say SO much about this. But I can very highly recommend this book: https://a.co/d/0zDJKvT (not an affiliate link) The title sounds quite bullshitty. But the content is not. The book isn't really about 'confidence' at all. It's about being aware of the tricks your ego will play to keep you playing small, how to be aware of it, and how to master it. I've really got so much out of this book.

This! 👆