I just wanted to publicly thank Honey Syed for his time today AND mention how GREAT his Google Doc AI tool is. We went from Zero to Great copy for in about 30 minutes. We did this simply and powerfully just by answering a few questions. I'm looking forward to leveraging this tool going forward. Highly recommend that if you have copy needs you reach out to him and encourage him to sell us this tool! :)

I remembered to press RECORD! PLEASE WATCH ASAP: This affects YOU. Sound off 👇 please: Rooting For Ya, Travis PS If you attended yesterday, there is a ton of “bonus” stuff like 10 laydown niches.

The official "retirement age" to get 100% social security is 67 in the United States... BUT... Take a GUESS at how long people in the U.S. stay active and healthy? Called the HEALTHY LIFE EXPECTANCY. (This is not how long someone will live. It's at what age does their health fall off a cliff.) No cheating looking it up... Take your best guess 👇 Rooting For Ya, Travis

**OH SHIT!!!** You have a deal, but now what do you do? Back in the late 1900s (90’s)... I was obsessed. A certifiable softball fanatic. And I LOVED playing shortstop. But there was this problem. I SUCKED! Here’s what I mean… In my mind, shortstop is the glory position. All the great ball players were shortstops. Derek Jeter, right? And who the hell doesn’t want all the glory. I sure did! Here’s where this story gets super weird. I owned a small roof repair business at the time. Was doing super well for a single dude. But I had this friend who worked at a local restaurant (Chili’s). And they had a softball team. My friend asked if I could fill in at shortstop for a Wednesday night game. Their regular guy, Joey, was nursing a sprained ankle. Heck yeah! So I went and played ball with a bunch of Chili’s servers and bartenders. It was a BLAST! I played pretty good. (I was also a kick ass hitter). They were getting ready for a big Chili’s softball tournament. 34 restaurants competing for softball glory on one Saturday in May. Which could mean playing in like seven or eight games in one day. Sign me up!!! So what did I do? I went and got a job at Chili’s. Didn’t need it. But damn did I love playing softball. I kept filling in for Joey for a few more games. But remember what I said… I SUCKED at shortstop. My problem? I was terrified of the ball getting hit in my general direction. (borrowed that line from Moneyball). But seriously…TERRIFIED. Some dudes (and dudettes)... Could seriously rip the ball. Every time the ball was pitched I’d get this knot in my stomach. Like the ball was going to split me in two. I’d miss balls that any normal person would easily catch. But then Joey came back. THANK GOD! He’s like…”Tom, why don’t you go play left field. Just don’t forget to hit the cutoff.” Fancy softball speak for…throw the ball to the shortstop when I retrieve it from left field. Youuuuu got it! So next game…the ball gets hit to left field.

This question was asked about direct mail, but it works ANYWHERE: email, communities, YT, FB profiles, etc... One of the MOST PROFITABLE WORDS in a Ronin's vocabulary is the word CAMPAIGN! ...My best campaigns (which are always "follow up")... Nearly always follow the C.A.P.P.P.P.P.P.P.P. Formula. C = Child - the OVERT BENEFIT that triggers the child like GIMME! GIMME! GIMME! dopamine. A= Adult - the child is the emotions, the adult is the LOGIC. What is the CLEARLY DOABLE plan to get the OVERT BENEFIT. P= Parent - This is the judger. "I've seen this before." "It's too expensive." "it probably won't work for me." Every follow up has elements of each... But... The primary focus is; Letter 1: Cap (which means focus on Child with adult and parent being secondary.) Letter 2: cAp (focuses on the CLEARLY DOABLE PLAN Letters 3-?: caP (focuses on throwing harpoons thru all the objection sharks) Now... Can you send more Letter 1 style? sure... If you send a letter and it makes a lovely profit... A good rule to follow is SEND ANOTHER ONE VERY SIMILAR. Keep doing it until it's not profitable. (I've got emails I've sent DOZENS of times to the same list and they crank in money over and over.) The BIGGEST MISTAKE when you've got a winner is letting some ARBITRARY THING like a deadline or AI or templated campaign decide when and what to send. Let the MARKET DECIDE with their WALLETS:-) This is all in Big Ticket Email Mojo BTW. Hope this helps! Rooting For You, Travis PS There is nobody you can't get ahold of, get a response from and very little that can stop you if you run a COMMITTED CAMPAIGN!