WHAT I LEARNED FROM DOING 10 SKOOL COMMUNITY AUDITS ๐ค
(Nโ those Unexpected patterns I didnโt see coming) Over the past week, I offered a handful of Christmas community audits to the epic members in THE BACKROOM. I went in thinking Iโd mostly be supporting other community owners, helping them spot gaps, tweaks, missed opportunities. What I didnโt expect was how much it would teach me too.(this bit surprised me more than I thought it would, if Iโm honest) Seeing different communities from the inside, back to back, gave me an outside perspective I didnโt have before. When youโre inside your own space every day, you often stop seeing certain things. You assume things are obvious, and forget what it feels like to arrive like a newbie, slightly awkward-ish, not wanting to get it wrong. (that slightly hover-y feelingโฆ weโve all been that person, right?) [did-you see my POSTAPHOBIA post?] We cannot make assumptions, all the answers are often there for us, through the comments, the data, the analytics etcโฆ (and yet we STILL assumeโฆ iykyk) Basically none of what Iโm sharing here is right or wrong. This defo ainโt judgement. Itโs just PATTERNS I noticed repeating and looping, and a few things that made me have those little LIGHTBULB moments where I stopped and wentโฆ huhโฆ ok thenโฆ and rethink how I build and lead community too.(also yes, I saw myself in some of these, not exempt here) โโโโโ THE BIGGEST SURPRISE GOING INโฆ I kinda expected to see lots of content problems. Weak posts. Not enough value, conversations etc etc. Messy structure all that jazz.(you know, the usual suspects) But what I actually saw, over and over again, was this: almost nobody has a content problem. What most people have is a MOVEMENT problemโฆ. Beautiful spaces. Gorg solid branding. Thoughtful heart-led badass leaders. But many members sitting quietly, watching, unsure what to do next. (lurking, saving posts, thinking โIโll come back laterโโฆ and later never comes pfffttt) โโโโโ PEOPLE DONโT ENGAGE BECAUSE THEY DONโT KNOW WHAT TO DO NEXT (often)