So background... So many of my chiropractic clients DON'T do the stretches I give to them to rehabilitate their issues. So they never actually get better, I can just help with their symptoms. But my goal is for them to heal, not keep coming back. I had this idea to create an app like Duolingo but for exercises. So like gamification. And if they check in, and do each exercise every day for 2 weeks, they get a discounted next session. (Or it could be something else like an upsell into another part of the clinic) It has worked really well and I've seen an uptake of people caring for themselves because they've been challenged and don't want to lose. Win win! Let me know what you could gamify and how that could strategically help your clients!

I don't now whether you're on the Yung Blud side of TikTok or not... but my single 40 year old nerdy self feels like she's in a naughty romance novel every time one of his videos show up. Anyway... I do have a point. Other than DAMN! My younger emo self... oh ok yeh I'm off track again. So he's come out flying with MEGA marketing campaigns for his latest album and tour. And they've been so strong. Like all the Mums like me are drooling. BUT he's also got long term fans and all kinds of fans, and it's scaling FAST. The thing that I've seen him do strategically (and likely just leaning into who he is) is to consistently gives people time and is kind to them. He's got people falling at him left right and centre. And he connects with them! Gives them a kiss. Winks at them. Hugs crying fans and has authentic convos with them. He doesn't act like some rockstars would which is to ignore and hide from paparazzi and fans because it's too much. He includes them in his world with authenticity that's so clear. They are a part of his social proof and his world. They are why he is where he is. They are represented in his brand. Not just as testimonials but a real part of it. He displays this perfect balance of bad boy with kind boy which feels so balanced for people of all kinds, drawing them in. His content is so heavily focused on a balance of bad boy and good boy which is very intentional for his image and building his fan base even more. There’s definitely a take from Taylor Swift in creating lore and the fans first angle which is proven to work. Jumping around a bit but back in my old business, it was normal for coaches I worked with whether it be in masterminds or courses or anything, to intentionally limit how much you give to people. To ensure everything is behind a paywall. To clear your calendar. To ‘not wake up for less than $10k’. Being low energy, that made so much sense to me because I needed it. But I also followed it because it seemed to be the given thing in those industries and who I admired.

I’m personally not able to stop on these kinds of ads anymore, and believe them or even notice them anymore (it’s not about the people it’s the style of ads and promises) automatic swipe past. Like I absolutely know the point of a lead magnet. They’re great. But I feel that these over curated, promise a million things etc just won’t get me to click let alone sign up. They look too polished, too promise heavy. I look at them and just see my inbox filling with emails selling me stuff. Not the actual value that could be. Whereas I know there are other ad examples that I’d trust so much more… be excited to open the emails. Trust the promise. Not dread the impact. I feel like even these ad examples below, if done differently, could change how I perceive them. (But again that’s just me). 👉🏻 Can we start a thread here of cool ads you see that stop your scroll to help give us new ideas for how we can create?

Was this an idea for a poem? Did I mean to write hate? Even still what is this meant for? Was I starting an analogy for here somehow?

I used to watch BB back in the 00's, and over the years it's changed into something really clinical and planned like a typical reality tv show. Whereas back in the say it was rough, raw, they'd do uplate with hotdogs, they had real people etc. I've been watching their TikToks and seeing what they're doing and I LOVE IT!!!! They're leaning heavily into going back to their roots. They've turned FILM camera footage into digital and are re-streaming their show from 20 years ago!!! They are going back to the old structure/format They are getting (it seems) real random people instead of influencers again. And getting anyone to submit their applications to be on it. Something interesting I saw them do was actually ADD everyone's (well a lot of them) application videos to their YouTube channel (way to get subscribers, and views etc) and people are voting on which applications they like based on likes. I have no idea what they'll do with this yet but I'm actively following. They're coming out with all kinds of surprises. I feel this campaign is worth following because they've clearly got some fresh and innovative minds onto the project this season and are doing properly unique ways of looking at marketing this program again. It's building genuine anticipation and excitement! Worth taking notes from!