I’m personally not able to stop on these kinds of ads anymore, and believe them or even notice them anymore (it’s not about the people it’s the style of ads and promises) automatic swipe past.
Like I absolutely know the point of a lead magnet. They’re great. But I feel that these over curated, promise a million things etc just won’t get me to click let alone sign up.
They look too polished, too promise heavy. I look at them and just see my inbox filling with emails selling me stuff. Not the actual value that could be.
Whereas I know there are other ad examples that I’d trust so much more… be excited to open the emails. Trust the promise. Not dread the impact.
I feel like even these ad examples below, if done differently, could change how I perceive them. (But again that’s just me).
👉🏻 Can we start a thread here of cool ads you see that stop your scroll to help give us new ideas for how we can create?