…this happens a lot. Don’t panic. Try these simple checks and fixes. 👉 Quick note on “Andromeda” Meta rolled out a new ad engine in 2025 called Andromeda. It looks at lots of signals and picks which ad to show each person. That means that the ads artwork and conversion signals (from your pixel) now matter more than anything else. 👉 Why you see a big day 1 - then nothing 1. Ad fatigue - the same people saw it and stopped clicking. 2. Stuck in the learning phase - making changes can slow delivery - let it settle. 3. Weak conversion signal - if your pixel or event isn’t tracked well, Meta can’t learn who converts. That hurts delivery fast. 4. Creative mismatch - the ad that worked first may only speak to a tiny slice of people. Andromeda now rewards a range of strong, different creatives in your ad artwork. 👉 Simple step-by-step fix list (do these in order) 1. Don’t stop everything straight away - let the campaign run for 3-5 days - sudden changes or pauses can reset learning. 2. Check tracking first - make sure your Pixel fired on the thank-you page or booking page. If events are missing, fix that now. 3. Rotate creatives - add 3–5 new ad images or short videos. Use different hooks: teacher shot, class in action, parent quote, close-up of happy child. Andromeda likes distinct creatives. 4. Widen your audience a little - if you used a tiny radius, open it up. Try a 10–20 km radius around your studio. Broad audiences help the new system learn. 5. Duplicate the winning ad into a new ad set (don’t edit the original) - copy what worked and test it with the wider audience and fresh creative. This keeps the original data while giving the system new options. 6. Use retargeting fast - make a small retargeting ad for people who clicked or opened your form in day one. They already showed interest - that’s low-hanging fruit. 7. Slowly increase budget (not big jumps) - increase by 20–40% every 24–48 hours rather than doubling. Big spikes can confuse delivery. 8. Avoid big edits during learning - if you change optimisation goal, creative, or audience, the campaign may re-enter learning and pause good delivery. Wait 3–5 days for stable data. 9. Improve your conversion path - if lots of clicks but few sign-ups, check the form and landing page. Make the booking form easy and fast on mobile. 10. Try Advantage+ or automated options carefully - Meta’s new systems are built to work with automation. Let them run, but feed them good creatives and clean events.

I'm sharing what's happening at the dance studio I co-own in Queensland, Australia right now because it's working WAY better than expected... The Setup: Our concert happened 2 weeks into Term 4 this year (theatre availability issues). That left us with 6 weeks after the concert where we could bring in new students without impacting concert prep. So I created a "mini term" - half a term at half price. Not discounted. They're paying for exactly what they're getting. The Campaign: - Facebook/Instagram ads at $20/day - Organic posts shared to local Facebook groups - Email marketing campaign The Results (after just 2 days): ✨ 11 new students ✨ 15 class places filled ✨ 6 from ads, 5 from organic/email (50/50 split) Context: We're in a regional area of about 20,000 people with 104 current students in our second year of business. Not huge numbers, but solid results. Here's Why This Matters: In 2 weeks, we're opening 2026 enrolment. All these new families get the same priority access and offers as our current students. They're trying us out now, falling in love with the studio, and then I'm converting them for the full year. Questions to Ask: - Where do YOU have gaps in your calendar? - Could you create a paid mini-program for those periods? - What if you started promoting it 4 weeks out so people book and pay in advance? Have you tried anything like this? Mini terms, holiday intensives, gap-filling programs? What's your biggest challenge with filling those in-between periods? Drop a comment - I'd love to hear what's working (or not working) for you! 👇

What do you do at the moment to maximise the visibility of your business? Let me know in the comments examples of what is working for you... or what isn't 👇

I have been testing simple cartoons in ad campaigns for dance studios during the past 12 months with huge success... but I've found that there is a formula and a strategy to doing it in a way that actually gets results. I've also found that an occasional simple cartoon in organic social media content works okay to boost attraction and reach, but animated cartoons can also do really well both for paid ads and organic content. Have you tried cartoon images yet? What results have you seen? I'm thinking about putting together a cartoon template pack for dance studios using the formats that have been working well... if 30 people comment below this post, I'll give it to members of this group for free before I start promoting it for sale... let's see who really wants it 👇

I am having huge success with this Mini Term strategy in the dance studio that I co-own 🥰 Here are the stats so far: - 20 new students, 25 class places filled - $147.92 in ad spend in 7 days (13 new students have come from ads = $11.38 cost of acquisition) - One email sent to the full email list - One organic social media post shared to local community groups - 7 new adult students, 13 new children - 3 current students booked into additional classes I've attached the three top performing ad creatives below - let me know in the comments if you have any questions...