Oct 30 • General discussion 🗯️
Quick Win: 11 New Students in 2 Days (Mini Term Strategy)
I'm sharing what's happening at the dance studio I co-own in Queensland, Australia right now because it's working WAY better than expected...
The Setup: Our concert happened 2 weeks into Term 4 this year (theatre availability issues). That left us with 6 weeks after the concert where we could bring in new students without impacting concert prep.
So I created a "mini term" - half a term at half price. Not discounted. They're paying for exactly what they're getting.
The Campaign:
- Facebook/Instagram ads at $20/day
- Organic posts shared to local Facebook groups
- Email marketing campaign
The Results (after just 2 days):
✨ 11 new students ✨ 15 class places filled ✨ 6 from ads, 5 from organic/email (50/50 split)
Context: We're in a regional area of about 20,000 people with 104 current students in our second year of business. Not huge numbers, but solid results.
Here's Why This Matters:
In 2 weeks, we're opening 2026 enrolment. All these new families get the same priority access and offers as our current students.
They're trying us out now, falling in love with the studio, and then I'm converting them for the full year.
Questions to Ask:
- Where do YOU have gaps in your calendar?
- Could you create a paid mini-program for those periods?
- What if you started promoting it 4 weeks out so people book and pay in advance?
Have you tried anything like this? Mini terms, holiday intensives, gap-filling programs?
What's your biggest challenge with filling those in-between periods?
Drop a comment - I'd love to hear what's working (or not working) for you! 👇
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Quick Win: 11 New Students in 2 Days (Mini Term Strategy)
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