Advanced CTA Management For Events And Social Promotion
I donโt know about you, but keeping track of CTA links for social media posts is a pain. You know, when youโre linking back to a podcast or YouTube video on a social media post. Itโs easy on a small scale, but once youโre posting a lot across social media it can become quite difficult. Event promotion makes it even more difficult. You have registration links or subscribe links BEFORE the event, like โregister for this upcoming webinarโ. And then a direct link to the recorded eventโAFTER the event. Or you might promote an upcoming podcast, with a link to the podcast directly asking them to subscribe. And after the podcast, when youโre distributing social clips you might link back to the specific episode. So youโre tracking CTA before, and after, and making sure each social post gets the right one. Plus, if youโre using an auto poster like Buffer or Hootsuite, you canโt often make a comment on your post linking back. LinkedIn has traditionally been hard to auto-post comments too. This has been one of the harder problems to tackle in my automated systems, so I put together a quick video on how it works. This one is pretty technical, just a warning! Enjoy โ https://youtu.be/MDb5ffveEa0