Reminder: We are investors not “hired hands”. We make the rules. If I team up with a land owner…who owns a small plot of land… And I make a deal where I am going to fund and manage the building and renting of an apartment building and we split rents… I decide what the house looks like. I decide who builds it. I make all of those decisions. If they say… “I will only do this deal if you paint all the walls purple and hire my Uncle Ben to lay the foundation and my sister Sally to do the blueprints.” My response is “No, thank you. You’re free to deal with the zoning board, hire all the contractors and build the apartment buildings any way you want if you’re paying for it. Do you want to do all that? Or do you want me to build it and we split the rental income?” Over 75% of the time… They say something like , “Fair point. I’ll let you build it.” But the minute I forget MY value and position… And I say, “Oh, getting your sister Sally to do the blueprints sounds lovely.” Shit sandwiches start having to be eaten. Sally will delay. Sally will do crappy work. Sally will cost me a fortune in time because I’ve got other contractors, inspectors and such lined up and her delays pushes everything down the line. I will have to argue with Sally about why we don’t want to put the plumbing in the ceiling…and why the electrical work will catch fire. Then our partner isn’t happy we are arguing with her sister… Then they want to pull out after I’ve got time, money and energy invested. Don’t do it unless you like shit sammiches heavy on the turd! I’ve eaten them. They are not yummy. 🤤 Rooting For Ya, Travis

The ACT of active listening sells. The ACT of being INTERESTED converts. The ACT of showing your HUMANESS SELLS. If you can soak that in... If you can realize that in a world of AI bots...who don't have EARS and are NOT human... People WANT a HUMAN to LISTEN to them more than almost anything else in 2023. All the purty words that come out of a slick salespersons mouth or an AI bot, doesn't convert/sell/motivate like a HUMAN who is ACTIVELY trying to hear, understand and get to KNOW the person they are talking to. EXAMPLE: A prospect mentions in a reply that they've just moved to Orlando. And your or an AI's response is... "So, are you still interested?" That response took a hot steamy turd all over the opportunity to CONNECT. Will likely be ignored and rejected...and it SHOULD. But... What if we SHOWED that we LISTENED? What if we SHOWED our humanity? What if we got out of our HEAD trying to figure out something brilliant to say? and instead let them know we HEARD THEM and we'd like to UNDERSTAND MORE? What if we put CONNECTION before CONVERSION? "You moved:-0 Respect! I'd rather take a karate chop to my man parts than EVER move again. Orlando does seem tempting. I am still recovering from my last move and that was 10 years ago! Should we continue our convo in 2033? or is that too soon?" That one short paragraph... Will open most people up. Openness and connection = safety and trust Trust then leads to conversion IF it makes sense for both parties. Isn't this good news? We don't need to be masters of conversion. We only need to be "okay" at being human and CONNECTING. Most of us have way more experience at being human than being a master copywriter, star salesperson or the Warren Buffet of Investors. We're moms. We're dads. We're husbands, wives and SOs. We're already "ok" at connecting and listening in real life. (Mostly.) That's all that is required as a Ronin. Don't worry about WHAT TO SAY. Lean in to listening and trying to understand.

I'm tooooootaaaallly experimenting here... Would you even consider paying $999 for 4 coffee dates pre-set for you? I know you'd need a buncho other deets. But on a scale of 1 to 10. 1 = GROSS! 10 = GIMME! GIMME! GIMME! Where would ya be? Thanks for your thoughts in advance! Rooting For Ya, Travis