What is the latest thinking on starting a cold email outreach strategy. 1. Warmup period for new domains? 2. How many inboxes per domain? 3. How many daily emails per inbox to begin? 4. Ramp up strategy to increase per day emails?

Jay just turned his phone off for the weekend, and I have a secret to share.... First time in four months. Told the team not to email him until he decides to check back in. I ran a experiment starting this month: Grabbed one of Jay's old databases scraped from Instagram in 2023 Direct quote from Jay, "Ian, don't touch these, they're garbage. My students have been putting this list on blast for years." Me -> "I bet I can take what I've learned and still get it to work." Game Plan: I took a list of about 10 million contacts scraped in 2023 from Instagram. Picked a random niche. Sorted the contacts through Google Cloud computer using Google Drive links. Down to 30k contacts Verified for $50. Resulted in 15k verified list. Then I used Jay's foot-in-the-door offer method to write the first campaign. Used my Dyslexic Copywriter Style for the first 3 emails Replay to every opt-in with a super simple lead magnet. Automate offer and sales. What happened in 2 weeks: 4,224 emails sent 125 replies 21 opportunities 6 customers One new paying customer every other day. From a trash database. Zero sales calls - just a free Google ranking report and the reciprocity framework. Pacing to $1,000+ MRR in month one. Haven't even tested it in niches where I know it works. Here's what I figured out: LeadGenJay Insiders taught me WHAT works. How to set up Infrastructure to get my message in front of my ICP How to write campaigns that actually convert. How to sort and verify Data But I was still manually grinding every reply, every follow-up, every fulfillment. AI Automation Insiders taught me HOW to automate it. Now it runs while I sleep. That's the difference between a system you work and a system that works for you. Last week, I personally helped 10 people lock in lifetime access to both communities. The feedback has been insane. People are already seeing what happens when you combine the frameworks with the automation. But Jay closed that offer. Except I found something while his phone is off.

A lot of you in the community have been asking this lately: “How much do I actually need to start my lead gen journey?” Most people assume you need thousands in ad spend, fancy funnels, and a full team just to get consistent leads. Not true. The same style of cold email machine that’s generated millions in revenue can be started for under $200/month. Here’s the actual breakdown 👇 1) Sending platform You need a tool to actually send emails at scale. Something like Instantly.ai works perfectly. Cost: ~$37/month That’s your engine. 2) Lead data You need real people with real emails. You can pull 10,000 verified contacts from sources like Apollo or similar providers for around $50. That's enough to last you months. 3) Mailbox infrastructure You don’t send from one inbox. You spread your volume across multiple Google mailboxes to protect deliverability. Roughly $3 per mailbox per month. Start with ~30 inboxes = about $90/month Total monthly cost to run a real outbound machine: ≈ $177/month That’s it. No ad creatives. No media buying. No waiting months for SEO to “maybe” work. Just a simple system that lets you: • reach your exact ICP • control your volume • test messaging quickly • and start conversations on demand And the best part? You can go live fast. Give yourself a couple of weeks to set up your domains, warm your inboxes, and clean your list… …and you’re ready to start sending.

Alright, I want to break down a strategy that used to work insanely well, stopped working for most people, and is now quietly working again if you apply it the right way. You’ll probably recognize this. A few years ago, Loom videos crushed. You’d send a cold email like: “Hey, mind if I record you a quick Loom?” They’d say yes. You’d spend 10 minutes recording a custom video. Send it over. Replies would spike. Why did it work? It worked because it felt 1-to-1. The prospect believed you sat down, thought about them, and made something specifically for their business. That’s the psychology. Now here’s the problem: Doing this at scale is brutal. Recording 10 minutes per prospect doesn’t scale past a handful of leads a day. So people abandoned it. Big mistake. The strategy didn’t stop working. The format did. Instead of sending a Loom, you switch the deliverable. Here’s what works now: You ask permission to do research, not a video. Something like: “Would it be useful if I put together a quick breakdown of your company vs competitors? I can send it over in 24 hours.” That’s it. What happens in their head: – “They’re going to spend time on me” And that’s the win. Now the real unlock: You don’t actually need to do this manually. With automation, you can generate: – mini audits – competitor snapshots – opportunity breakdowns – teardown-style reports All personalized, fast and scalable. From the prospect’s perspective, it feels just as personal as the old Loom videos. From your side, you’re not burning 10 minutes per lead. This is what I call a reverse lead magnet. Instead of giving away a generic PDF to everyone, you offer something that appears custom first, then deliver it at scale. If you want to see exactly how I set it up… Comment “Reverse” and I’ll break it down.

My emails were landing in spam constantly. One week I'd get great open rates. Next week? Complete silence. I kept tweaking my copy, changing subject lines, testing send times. Nothing worked. Then I realized: the problem wasn't my copy. It was my deliverability. Most people running cold email obsess over messaging while their domain reputation tanks. That's when I started using Warmy for my primary domains. What it does: → Monitors inbox placement daily → Keeps domains off blacklists → Trains ESPs that your emails are valuable → Real-time deliverability tracking 90 days later: 98% inbox placement. Consistently. I use Instantly's free warmup for my cold email domains (works great for that). But for primary domains I actually care about? Warmy is worth every penny. The difference? Warmy keeps their warm-up pool squeaky clean. Most cheap tools use low-quality IPs that actually hurt your deliverability. If your emails are disappearing into spam, you need to fix deliverability before anything else matters. Comment "Warmy" below and I'll send you: - Link to Warmy - Discount code for 50% off This is the tool I recommend for anyone serious about cold email.